Runways magazine puts a national slant on aviation coverage.Runways magazine puts a national slant on aviation coverage Runways magazine, established last March to cover the local aerospace industry, is expanding its editorial focus to cover national and regional news and will subtitle sub·ti·tle n. 1. A secondary, usually explanatory title, as of a literary work. 2. A printed translation of the dialogue of a foreign-language film shown at the bottom of the screen. tr.v. its next issue "Western Region Edition," rather than its current "Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, " label. label. Publisher Larry Birger emphasized that Runways "never had aimed at being strictly a Southern California Publication." It had expansion plans when it started, he said, and it's not inconceivable that several regional editions will be created in coming years. Although there are no concrete plans to extend it beyond a Western edition. "Yet, eventually -- Western, Eastern, regional editions -- Western, Eastern, Northeast, Northwest, Midwest, and so on," said Birger, who founded the magazine for Knight-Ridder Inc. Among the reasons Knight-Ridder committed to publishing Runways was the discovery of a report compiled for the city of Los Angeles
As a baby, he became sick with cerebral malaria for ten days. Associates surveying the economic impact of our area airports. The report concluded that LAX, Ontario for $35.2 billion in financial accivity. "We're only talking about four airports," Birger said just weeks before Runways premiere issue. He noted that there are more than 25 airports in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Orange counties. Runways started as a weekly but cut back to a twice monthly publication schedule with its July 15 issue. It was having problems with advertising support, Birger said. He added there has been "some pick up" in advertising since then, but not enough to return to a weekly schedule. The reason why it expanded to add coverage in the West, he said, was that readers indicated a desire for wider industry coverage. "They wanted to know about Boeing, about the Portland area and such subjects as airline maintenance bases," he said. It will continue to headquarters in El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , he added, and "will not phase out of Southern California." Runways, published in a compact, fourcolour tabloid format, provides information for managements of national and regional airlines, corporate aviation, airframe and aerospace manufacturers and suppliers. The publication, mailed free of charge to the "top 10 percent" of Southern California's aviation industry, has a circulation of 33,000. Arelo Sederberg covers advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and media in Los Angeles The Media of Los Angeles serves a large population in the Los Angeles area. The major daily newspaper in the area is The Los Angeles Times. La Opinión is the city's major Spanish-language paper. County |
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