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Rubber World Industries bags AED 1.2 million contract to supply rubber insulation products for 'Motor City' project.

Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation 'Gulf-O-flex' in the Gulf and South-East Asia, and part of the international business conglomerate, the Memon Group of Companies, announced that it has bagged an AED 1.2 million contract to supply rubber insulation products for 'Motor City', a high profile themed community development by Union Properties. The agreement is expected to further boost the manufacturer's position as the leader in the Middle East rubber insulation market, with a massive 80 per cent share. RWI leverages the emergence of eco-friendly construction regulations in the UAE to capture majority of the rubber insulation customers by highlighting the environmentally-safe features of its industry-grade products.

Designed solely for professional MEP contractors, 'Gulf-O-flex' is the only rubber insulation product in the market that meets clients' unique requirements in terms of preventing condensation or frost formation on refrigerant lines, cold water plumbing and chilled water systems. Manufactured in adherence to the strictest quality control and safety standards, the high performance rubber insulation is a multi-purpose product that facilitates energy and maintenance costs savings, and has therefore earned the confidence of the largest UAE-based real estate developers. The product has also been proven to be non-toxic, lightweight and very easy to install.

"Rubber World Industries is proud to be a supplier for the 'Motor City' project and become a part of this pioneering and much-anticipated themed development," said Abu Baker Shaikhani, Managing Director, Rubber World Industries. "A prestigious project such as this requires only the best products available in the market to be able to withstand the intense physical conditions that is predominant in the region. We are confident that our products will meet the project's requirements while providing other important features, which are focused on reducing costs and energy consumption in line with 'green building' initiatives by the UAE government."

Amidst projections of further increases in major construction and infrastructure projects especially in the Middle East, the manufacturer is undertaking significant efforts to enhance the features of its current offerings. With aims to further increase its share of the UAE market and expand to other regional real estate hubs, RWI is currently investing AED 30 million as part of its expansion plans for 2008, which will increase its production capacity from 1,200 containers to over 3,600 containers per year by 2013. The company is also looking to expand the reach of its high performance rubber insulation products from the current destination of 90 different countries from its global headquarters in the UAE.

"As more developers gain awareness of environmental safety protocols, we expect the demand for rubber insulation products to rise due to its longstanding benefits. Our products are the leading choice for future developments and we have optimistic expectations regarding the future of rubber insulation products in the UAE, across the entire region, and even globally. We believe that the top notch quality, widespread availability and competitive prices of our products are the primary drivers of our success, and we are expecting to steadily move towards achieving our goal for an aggressive growth in the region," concluded Shaikhani.

With modern plants located at the Ajman Industrial Area in the UAE, RWI is the only producer of rubber insulation in the Middle East region, producing a versatile range of rubber insulation products to meet the requirements in the oil and gas fields, construction, shipping and automobile industries. Since its inception in 1993, the company has delivered high quality products to major property developments by real estate leaders in the UAE, such as Emaar and Nakheel; and exported rubber insulation systems to more than 90 countries, including the US, Germany, Russia, Canada and Singapore.

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Publication:Mena Report
Date:Jul 7, 2008
Words:618
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