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Roundtable ''TV Advertising Outlook in the Western Region''.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Global Advertising Strategies with support of Channel One Russia Worldwide announced the launch of a series of advertising packaged solutions developed specifically for the fast growing and dynamic West Coast. Max Smetannikov, Vice President of Business Development and Analysis, and Yuriy Boykiv, Senior Manager of Business Development at Global Advertising Strategies introduced the new packages spanning several media properties to business leaders participating in the roundtable discussion "TV Advertising Outlook in the Western Region".

"As the first media seller in U.S. multicultural markets we had the opportunity to compose com·pose  
v. com·posed, com·pos·ing, com·pos·es

v.tr.
1. To make up the constituent parts of; constitute or form:
 our packages with the most essential media properties for the market we are addressing," said Max Smetannikov. "These solutions are the most effective and direct approach for advertising placement on ethnic and niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
."

"The enormous potential of the Eastern and Central European American A European American (Euro-American) is a person who resides in the United States and is either the descendant of European immigrants or from Europe him/herself.[1]

Overall, as the largest group, European Americans have the lowest poverty rate [2]
 market on the West Coast has been overlooked by many industries in the past," said Alex Durmashkin, Russian Ad, Inc., Global Advertising Strategies' representative on the West Coast. "These advertising packages will not only deliver the most targeted messages to the right audience, but will be able to deliver them to 5 million people with a buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
 of $50 billion".

The target of these media packages all over the country, Central and Eastern European American market segment is 20 million strong (as of 2005). Packages' key feature is a flat pricing model that became possible because of an exclusive media selling relationship between Global Advertising Strategies and a number of partners including popular ethnic TV channels, local and national print media holdings, on-line resources, and Web portals See portal. .

About Global Advertising Strategies

Global Advertising Strategies (www.ethnicUSA.com) is a leading marketing group in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  with media-selling, full cycle advertising agency and strategic consulting functions, specializing in helping companies reach fast growing niche, multicultural and emerging markets in the U.S. and worldwide. Global's market/product optimization methods, ROI-centric campaign management strategies, and unique industry segment knowledge have been a catalyst for clients worldwide. Global's practical understanding of the fast growing ethnic and multicultural markets enables growth of many international and regional leaders, while measurably improving their market position. A partial list of past and current clients includes Aerosvit Ukrainian Airlines, Aeroflot, DirecTV, FirstUnion Securities, Heineken, Lufthansa, MoneyGram, Primus Telecommunications, SAP and WDT WDT Watch Dog Timer (embedded systems)
WDT warning and display terminal (US DoD)
WDT Western (Europe) Daylight Time (GMT+0100) 
. Headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, with offices and affiliates in Moscow, Russia and locations worldwide, Global Advertising Strategies is privately owned and backed by international investors.

For additional information and questions please call (212) 964-0030 or contact our West Coast representative Alex Durmashkin at (323)874-8221
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Discussion
Date:May 11, 2006
Words:427
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