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Rosen Products and Best Buy Team to Launch New AutoVideo by Rosen; Rosen's First Consumer Product Exclusively at Best Buy Stores Nationwide.


Business/Automotive Editors & High-Tech/Retail Writers

EUGENE, Ore.--(BUSINESS WIRE)--June 6, 2000

Rosen Products, in partnership with Best Buy Co. Inc. (NYSE NYSE

See: New York Stock Exchange
:BBY BBY Best Buy (stock symbol)
BBY Before Battle of Yavin (Star Wars)
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), is releasing its first direct-to-consumer entertainment system, AutoVideo by Rosen, at more than 350 Best Buy stores nationwide beginning this month.

Rosen comes to the consumer market with a stellar reputation and more than a decade of experience in designing and manufacturing high-end state-of-the-art flat-panel displays for corporate aviation and automotive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  applications. Installation of AutoVideo by Rosen will be performed by Best Buy at the store. Best Buy is promoting AutoVideo by Rosen as part of its "Go Mobile" campaign, which runs May through early July.

"Rosen is truly excited to be working with the Best Buy team. Our joint goal is to provide the customer with a near-seamless transition from the family room to the vehicle," said Rosen President Terry Melvin. "Together, we offer a powerful combination of both quality product and extraordinary customer service."

Phil Kalleberg, senior buyer for Car Audio and Electronics at Best Buy, said: "According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 a recent Best Buy survey, Americans are spending an average of 13 hours in their car every week. AutoVideo is a great way to enjoy that time and make driving more fun. Best Buy is dedicated to providing our customers with products like AutoVideo that show the connections between technology and life."

AutoVideo by Rosen is a complete, state-of-the-art entertainment system with Rosen's trademark quality in form, fit and function. AutoVideo by Rosen is designed for use in sport utility vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles.  (SUVs) and minivans (which research estimates have determined make up 50 percent of all new light truck sales today) with options for 5.6" or 6.4" fold-down displays, a DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 or VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier.  player and wireless RF headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. . The system is set up to receive TV signals and easily accommodate video game systems provided by Nintendo, Sony and Sega.

For more than a decade, Rosen Products has designed and supplied flat-panel displays in corporate aviation for customers such as Boeing, Bombardier Lear, Cessna, Dessault Falcon, Gulfstream and others. In automotive, Rosen systems may be found in a number of OEM luxury SUVs and minivans, including the General Motors Cadillac Escalade The Cadillac Escalade is a full-size luxury sport utility vehicle sold by the General Motors luxury brand, Cadillac. It was the division's first major entry into the popular SUV market. , Chevrolet Venture The Chevrolet Venture was a minivan produced by General Motors from the 1997 to 2005 model years. It replaced the Chevrolet Lumina APV. Visually identical minivans were also sold in Europe as the Opel Sintra, and in the UK, they were badged as a Vauxhall. , Oldsmobile Silhouette and Pontiac Montana, the Mazda MPV, Mercedes M Class, Toyota Sienna and others.

Rosen Products is a technology-based enterprise that manufactures innovative flat-panel display entertainment, information and communication systems for the automotive, corporate aviation, hospitality, rail and consumer markets. As producer of the first integrated flat-panel display systems for the automotive industry, Rosen's strategy focuses on operating as a value-added supplier through synergy of its leading-edge technology and a systems approach.

Founded in 1980, Rosen is a subsidiary of The Berwind Group, a 130-year-old privately owned enterprise with more than $1.5 billion in revenues. For more information on Rosen Products, visit its Web site at www.rosenproducts.com.

Minneapolis-based Best Buy Co. Inc. is the nation's largest-volume specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The company operates 361 retail locations in 40 states, and will soon launch its new e-commerce site at http://www.BestBuy.com.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 6, 2000
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