Rosemount Estate Named Exclusive Wine Sponsor for Gay Pride; Rosemount Estate, KKSF and Star 101.3 to host a VIP Pre-Pride Party in San Francisco on June 26.

Business Editors/Wine Writers

NAPA, Calif.--(BUSINESS WIRE)--June 19, 2002

Rosemount Estate, the prestige wine of Australia, is the exclusive wine sponsor of San Francisco and Washington DC's Lesbian Gay Bisexual Transgender Pride festivities. The 32nd anniversary of the San Francisco Pride Celebration and Parade will take place the June 29-30 weekend with the theme "Be Yourself, Change the World." The parade in Washington DC took place June 15-16 and is the largest one-day event in Washington DC.

Rosemount Estate sponsored Washington DC's Capital Pride event last year, and is expanding its involvement this year to include San Francisco and London. Rosemount Senior Brand Manager Honore Comfort says "We are extremely proud of our involvement with Lesbian Gay Bisexual Transgender Pride. Rosemount's innovative brand image and new `Life's Never Still' campaign are a great fit with this event. The weekend is about enjoying life and celebrating diversity and Rosemount wines embody that spirit."

The mission of the San Francisco Lesbian, Gay, Bisexual, Transgender Pride Celebration Committee is to educate the world, commemorate their heritage, celebrate their culture and, liberate their people. A male model wearing pants made of grapes will participate in the parade representing Rosemount and adding an element of fun to the parade and the festivities afterwards. Staff members will accompany him offering the crowd temporary tattoos with a rainbow version of Rosemount's distinctive Diamond label, produced specifically for Pride weekend. Rosemount Estate will be a part of the celebration at the end of the Parade route, where participants and onlookers can enjoy a glass of Rosemount Estate wine in the Wine Garden.

Rosemount has donated Kirri Billi sparkling wine that will be used at the Domestic Partner Commitment ceremony and Champagne reception on Saturday afternoon, June 29. Rosemount Estate has also partnered with local radio stations KKSF and Star 101.3 to host an exclusive Pre-Pride party in San Francisco on Wednesday, June 26 to kick off the Pride Weekend celebration, primarily for the Bay Area Gay community leaders and media personnel. Media are welcome. Please call Lara Abbott on 707/256-2663 or email [e-mail] to RSVP or for an image of Rosemount Estate's commemorative rainbow diamond label.

Rosemount Estate, the prestige wine of Australia, was founded in 1969 in the Hunter Valley by Robert Oatley and is one of Australia's most prominent wineries. The winery regularly receives awards and accolades for its distinctive, full flavored wines and was recently named "New World Winery of the Year for 2001" by the prominent industry magazine, Wine Enthusiast. Although best known for its distinctively packaged, diamond label Shiraz and Chardonnay, Rosemount Estate also produces several tiers of premium wines. These include the much awarded Show Reserve wines, the Hill of Gold line from Mudgee in New South Wales, single varietal wines from Orange and the three flagship wines; Roxburgh Chardonnay, Mountain Blue Shiraz Cabernet and Balmoral Syrah. Rosemount remained family owned and operated until it merged with Southcorp in February 2001 to form Australia's largest wine company and the largest premium wine company in the world.

For further information on Rosemount Estate, visit www.rosemountestates.com or contact Southcorp Wines - The Americas.