Rosemary Shugar(TM) Cosmetic Line Now Available; Mineral-based make-up offers women a healthy, natural choice.

WINNETKA, Ill. -- Rosemary Shugar(TM), a new line of healthy, all-natural, mineral-based make-up for women, is now available at www.rosemaryshugar.com.

"My goal is to help women discover their natural beauty through a healthy alternative to the currently popular cosmetic brands," said Rosemary Shugar, president and founder. "We use micronized minerals in our cosmetics. This makes a great difference in the quality of the products. The micronization process mills the minerals to a very fine powder which blends easily and thoroughly. The result is make-up that feels smooth and velvety while allowing your skin to breathe. Once applied, you'll be able to feel the difference."

The product line features more than 50 products, including foundations, concealers, bronzers and brushes as well as eyelash, brow and lip tints. Rosemary Shugar's most innovative product is a unique pure mineral moisture tint that replaces a traditional makeup foundation.

"Our Pure Mineral Moisture Tint is a liquid mineral that provides comfortable sheer coverage while providing sun and anti-inflammatory protection as well as a defense against environmental damage to the skin," Shugar said. "We are proud to bring to the market a product of this high quality that provides outstanding results."

Shugar, who owns the Rosemary Shugar Salon in Chicago's exclusive North Shore, is an experienced skincare esthetician and makeup artist with 20 years of experience working with print, local theatre, the film industry and countless brides from the North Shore.

Her personal need for foundation that would not irritate the skin or eyes - she has always had very sensitive skin and suffers from rosacea, a skin condition that affects 14 million Americans -- led Shugar to develop her own cosmetic line. Rosacea, which causes a red-faced, acne-like condition, has no known cause or cure. Rosemary Shugar products are free of alcohol, chemical dyes and perfumes as well as talc.

"I see many patients in my practice who suffer from an allergic reaction to their make-up," stated Dr. Jonathan Dalton of Deerfield Dermatology Associates in Deerfield, Illinois. "Mineral-based make-up provides effective coverage that is non-irritating. In addition, I like the fact that Rosemary Shugar's products provide natural SPF factors, which acts as a skin protectant."

Jan Wozny, RN, a licensed esthetician at Deerfield Dermatology Associates, has said that mineral-based cosmetics offer a great make-up solution for women who have sensitive skin following chemical peel and microdermabrasion treatments as well as some surgical procedures. "Mineral-based cosmetics are the answer for these women," she said.

Wozny concluded, "If a woman is looking for a product that is actually good for her skin, feels wonderful and provides lasting coverage, Rosemary Shugar make-up will not only meet, but exceed her expectations."

Shugar added that one group of women in particular like Rosemary Shugar make-up. "Brides love our product because they are picture perfect all day long," she said.

Rosemary Shugar(TM) makeup is available online at http://www.rosemaryshugar.com and will be coming soon to specialty retail stores and dermatology offices nationwide. Phone orders are accepted at 1-866-SHUGAR-7 or 1-866-748-4277. Prices range from $14 for a lip or eye pencil to $38 for foundation, bronzer or moisture tint. Rosemary Shugar brushes range in cost from $20 to $45.