Roper Starch Worldwide sold to United Business Media.United Business Media (UBM UBM United Business Media Plc (London) UBM Under-Bump Metallization UBM UniCredit Banca Mobiliare S.p.A. (Italy) UBM United Bikers of Maine UBM Unbalanced Magnetron UBM Ultimate Building Machine ; London) has entered into a definitive agreement to acquire Roper Starch Worldwide (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), the leading U.S. consumer market research and trends consultant company, for $88 million in cash. UBM said that Roper will be merged with NOP (NO oPeration) See no-op. World's Audits & Surveys Worldwide to create RoperASW. Roper Starch Worldwide is a consumer trends consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . Its assets, including syndicated research, "Roper Reports," "Roper Reports Worldwide" and the "Roper Youth Report," provide U.S. and global consumer trend analysis and marketing consulting to businesses in a variety of sectors, including health-care, financial services, information technology and automotive. The company's Custom Research division provides research and analysis on brand management, customer satisfaction, advertising tracking, market segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. , and research on public affairs and public opion studies. For the year ending Aug. 31, 2000, Roper Starch had revenues of $68.8 million and has had double--digit growth for the last three years. The purchase of Roper Starch closely follows UBM's acquisition of Allison--Fisher International (Detroit, MI), a supplier of syndicated market research for the automotive industry, for $45 million in cash. |
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