Rookie paper claims success in publishing.Rookie paper claims success in publishing The National isn't discussing the circulation of its Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. edition yet, but those involved with the new sports daily say the newspaper's batting average batting average n. Baseball A measure of a batter's performance obtained by dividing the total of base hits by the number of times at bat, not including walks. Noun 1. among readers is hot enough to make it an all-star. The sports tabloid says it is selling out the 60,000 copies it circulates in the Los Angeles area each day. The National's success may well be due to the fact that the bylines of some of fans favorite sports writers The following is a list of sports writers. Historical sportswriters
Writers like former Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). columnist Scott Ostler have jumped over to The National in return for substantial salary increases. Other familiar names now appearing on The National's pages are former Los Angeles Herald Examiner staffers Ken Gurnick and Steve Guiremand. Daily News defectors include Doug Cress, Lisa Dillman, Eric Sondheimer and Larry Starks. Together they operate out of The National's Los Angeles bureau and deliver a daily dose of Los Angeles sports news that gives each edition local relevance even though the paper is national in scope. "People seem to love the paper," remarked Steve Clow, The National's Los Angeles bureau chief. "The phone calls . . . are overwhelmingly positive about the content of the paper. Everybody continues to ask when we'll have home delivery." Clow said no one thing seems to be cheering on The National's popularity. Readers have called to express their appreciation for items ranging from the expanded box scores and standing to the crossword puzzle crossword puzzle, word game in which words corresponding to numbered clues are put into a grid of horizontal and vertical squares to form intersecting words. The puzzle is solved when a player supplies all of the words correctly. to the weather map. Clow said Los Angeles transplants say they are pleased The National gives them more information about sports teams in their native cities than the sports sections of regular dailies. About 60,000 copies are currently being circulated in Los Angeles. That will increase this summer, when The National expands its distribution area into Orange County and other undisclosed areas of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden will also begin receiving The National this summer. Another indicator of The National's local allure has been the written response of readers. The flow of letters to the editor coming from Los Angeles has been almost as high as those coming from New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of readers, even though many more copies are currently being circulated in the Big Apple, said the editor in charge of The National's run-of-the-press editorial pages. Advertisers have also shown a liking for the paper. The National's goal was to pre-sell 1,000 pages of advertising before its Jan. 31 debut. The newspaper easily exceeded its goal by getting commitment for about 1,300 pages. But The National said from the beginning that it intended to be a "consumer-driven" publication by asking readers to pluck down to pull down; to demolish; to reduce to a lower state. See also: Pluck 50 cents per copy. That would cover a good deal of production costs and afford The National the luxury of maintaining an unusually high editorial-to-advertising ratio of 80 percent to 20 percent. The National is presently publishing city editions in New York, Chicago and Los Angeles, but expects to expand publication to about 25 cities by 1992. PHOTO : Clow: Bureau chief sees winner in national sports daily |
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