Printer Friendly
The Free Library
14,678,741 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Ronaldinho Named a Lenovo Worldwide Brand Ambassador; Technology Company Partners with FC Barcelona to Kick off a New Wave of Brand Promotion.


BARCELONA, Spain -- Lenovo Group Lenovo Group Limited, (HKSE: 0992 ) is today the fourth largest personal computer manufacturer in the world, and the largest in the Asia-Pacific region as of 2006. "Lenovo" is a portmanteau of "Le-" (from Legend) and "novo", pseudo-Latin for "new.  Limited today announced a cooperation with FC Barcelona Futbol Club Barcelona, known familiarly as Barça (IPA: 'baɾ.sə), is a sports club based in Barcelona, Catalonia, Spain. It is best known for its football team. It was founded in 1899 by a group of Swiss, English, and Catalan men led by Joan Gamper.  and its superstar, Ronaldo de Assis Moreira, otherwise known as Ronaldinho Gaucho. Ronaldinho will be a Lenovo Worldwide Brand Ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance
A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity.
. Ronaldinho, the Federation Internationale de Football Association (FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
) World Player of the Year for two years running, currently plays for Barcelona and the Brazilian national team and is expected to play a key role in Brazil's defense of its World Cup title when the tournament begins on June 9, 2006.

Ronaldinho will be featured in worldwide marketing campaigns and promotional activities for the recently announced Lenovo-branded notebook and desktop PCs powered by Intel.

"Through innovation and excellence in customer service, Lenovo is building a global brand that we believe customers will recognize and trust," said Deepak Advani, senior vice president and chief marketing officer, Lenovo. "FC Barcelona and Ronaldinho bring world-class play and teamwork to the field, and they are always trying to improve their game. These traits resonate well with us at Lenovo -- we believe Ronaldinho represents our culture of innovation and our pursuit of excellence."

Marc Ingla, vice president of FC Barcelona, said, "We are delighted to have Lenovo as our partner and have Ronaldinho promote Lenovo and the FC Barcelona brand together globally. I believe the excitement of football combined with cutting-edge technology will bring more happiness and enjoyment to people in the world."

Strengthening the ties between technology and sports, Lenovo earlier this year completed its first-ever sponsorship of the Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece


Although records cannot verify games earlier than 776 B.C.
. With more than 6,000 systems in place supporting the Torino 2006 Olympic Winter Games, Lenovo's flawless debut demonstrated that the world's third-largest PC company is ready to compete on the world's largest stages and serve the world's most demanding customers with high quality products and reliable customer services.

"I am glad to be a Lenovo Worldwide Brand Ambassador," said Ronaldinho. "From keeping in touch with friends and family when I am in training, to designing my exercise routines, to keeping an eye on Barcelona's standings, technology and products provided by Lenovo have added value to my life as an athlete."

Ronaldinho first made his mark in the worldwide football arena in 1997, as the top scorer for the winning Brazil team at the "Under-17 World Championships." In 1999 he led his team to victory at the America's Cup. In 2005 he took the European Footballer of the Year The "Ballon d'Or" (French for "Golden Ball") is a football award, created in 1956 by the French football magazine France Football. It is usually known in English as the European Footballer of the Year award.  and the FIFPro World Player of the Year awards. His unique football skills have won Ronaldinho numerous professional accolades and have endeared him to fans around the world.

About Lenovo Group Ltd.

Lenovo (HKSE HKSE Hong Kong Stock Exchange : 992) (ADR ADR - Astra Digital Radio : LNVGY) is dedicated to building the world's most innovative personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure, and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina For other uses of this name, see Raleigh.
Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County.
. For more information, see www.lenovo.com.

About FC Barcelona

FC Barcelona is one of the greatest football clubs in the world, with a history of 106 years since its foundation in 1899 by the Swiss Joan Gamper. FC Barcelona is the club that has most members and one of the most impressive track records in winning titles. Its spectacular playing style has created a global fan base that reaches from the Americas to Asia and has been characterized by mythic figures of football: Kubala, Cruyff, Maradona, Romario, Rivaldo and now Ronaldinho. The philosophy of attractive and offensive play has specifically won the support of the youth, to whom stars like Ronaldinho, Eto'o and Messi are role models and idols. The club, current UEFA UEFA Union of European Football Associations

UEFA n abbr (= Union of European Football Associations) → U.E.F.A.
 Champions-League finalist and favourite to repeat last year's Spanish "La Liga" title, is not only active in the sporting field with several professional sports (football, basketball, handball handball

Any of a variety games in which a small rubber ball is struck against a wall with the hand or fist. It can be played in a three- or four-walled court or against a single wall by two or four players (in singles or doubles games, respectively).
, etc), but also has a strong social responsibility that goes beyond sports. The club's theme is "Mes que un club" (More than a club).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Apr 28, 2006
Words:686
Previous Article:Signature Bank Reports 2006 First Quarter Results.
Next Article:Myrtle Beach Has More Spirit! Spirit Adds Non-Stop Service to Boston.
Topics:



Related Articles
BRIEFLY PELE'S IQ IN SOCCER QUESTIONED.(Sports)
China's high-tech hero.(GLOBAL)(Liu Chuanzhi, Lenovo Group Ltd.)(Brief Article)
SOCCER: TOLUCA PUNCHES ITS TICKET TO DIVISION FINAL.(Sports)
UPPER 90 AMERICAN FANS IN FOR A TREAT.(Sports)
BARCA IS MORE THAN A CLUB POPULAR SPANISH TEAM VISITS L.A.(Sports)
BARCA PROVIDES A STARRY NIGHT.(Sports)
FLAT FIRST, SHOW-STOPPING SECOND BARCELONA'S RONALDINHO ELECTRIFIES L.A. CROWD BARCELONA 1, GUADALAJARA 1.(Sports)
BARCELONA RALLIES, GETS TIE WITH CLUB AMERICA.(Sports)
SOCCER: ARENA'S DEBUT SPOILED.(Sports)
PARITY STANDS OUT IN MLS.(Sports)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles