Romar Group newest NASCAR licensee.

The Romar Group Inc,, one of the country's largest black-owned apparel company, has received a promotional licensee deal from NASCAR, America's fastest-growing major sports association. Romar (No. 38 on the BE INDUSTRIAL/SERVICE 100 list with $90 million in sales) is now one of few companies granted the right to produce premiums for use by NASCAR's promotional partners and sponsors, Others include Coca-Cola, Budweiser; The Home Depot, McDonald's, and Visa. Don Polk, Romar's president and CEO, says "We'll produce high-quality apparel and leather goods, gift items, and other specialized items for NASCAR sponsors." The line will include 75 to 100 different items, and Romar plans to produce 1 million to 2 million units within a year, generating up to $25 million in sales. "The apparel line will demonstrate a cross section of urban America and will have a very contemporary, European feel," enthuses Polk.