Rolling Rock unveils new truck graphics.Rolling Rock Rolling Rock is a brand of pale lager beer. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St. unveils new truck graphics Rolling Rock recently rolled out bold new graphics that turn a distributor's beer trucks into moving billboards around the country, the brewer reported. The new design, similar to a Rolling Rock outdoor billboard, fills the side of the truck with a giant beer bottle lying on its side in rushing mountain spring water. "It reads as clear as a billboard from great distances and it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have unique to the industry," stated Brad Hittle, Rolling Rock brand manager. "The new truck graphic is going to dramatically increase Rolling Rock's prominence prominence /prom·i·nence/ (prom´i-nins) a protrusion or projection. frontonasal prominence in outdoor advertising." The rear of the truck displays the "33" pledge found on the back of every bottle, Hittle added. The brand manager also noted the new graphic is made to accommodate various truck sizes and styles. PHOTO : ON A ROLL--Rolling Rock beer distributors will soon be able make deliveries in trucks featuring new outdoor graphics. Latrobe Latrobe, industrial borough (1990 pop. 9,265), Westmoreland co., SW Pa., in the foothills of the Alleghenies; inc. 1854. Among its varied manufactures are foam rubber, asphalt, building materials, steel, and plastics, and Rolling Rock beer was brewed there from 1939 Brewing brewing: see beer. Co. believes the trucks will act as "rolling billboards." |
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