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Roku Lowers Prices on SoundBridge Network Music Players.


PALO ALTO, Calif. -- Roku has permanently reduced the price of two of its popular SoundBridge network music player models. Consumers can now purchase the SoundBridge M500 or M1000 from retail stores or online for $149.99 and $199.99, respectively. Roku SoundBridge is the network music player that lets consumers listen to digital music and Internet radio anywhere in their homes.

SoundBridge is the most compatible network music player on the market. In addition to supporting all major digital music formats, it has earned Microsoft's PlaysForSure certification, so it is guaranteed to play music from services using Windows Media DRM Windows Media DRM is a Digital Rights Management service for the Windows Media platform. It is designed to provide secure delivery of audio and/or video content over an IP network to a PC or other playback device in such a way that the distributor can control how that content is  10 such as Napster, Walmart.com and Musicmatch. SoundBridge connects to Apple's iTunes for automatic playback of unprotected AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard.  files and to Rhapsody. SoundBridge also streams Internet radio, offering a top-10 list of favorite stations even when the computer is turned off.

"SoundBridge is the most stylish way for audiophiles to free the music locked away on their home computers, giving them the flexibility to enjoy digital music and Internet radio throughout their homes," said Anthony Wood, chief executive officer of Roku. "Reducing the price of our most popular SoundBridge models makes it even easier for consumers to make Roku their choice for a home digital entertainment product."

SoundBridge comes in three models, all of them sleek and cylindrical. The M500 is 10 inches long and 2.37 inches in diameter and has a liquid crystal display liquid crystal display (LCD)

Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light.
. The M1000 is the same size but has a vacuum fluorescent display A vacuum fluorescent display (VFD) is a type of display used commonly on consumer-electronics equipment such as video cassette recorders, car radios, and microwave ovens. Unlike liquid crystal displays, a VFD emits a very bright light with clear contrast and can easily support . Also in the SoundBridge family is the M2000, which measures 17 inches long and 2.75 inches in diameter, features a vacuum fluorescent display and is priced at $399. All come equipped with Wi-Fi. SoundBridge can be purchased through retailers such as Best Buy, Tweeter, Fry's Electronics, Magnolia Audio Video Magnolia Audio Video is a specialty consumer electronics retailer in the United States. It currently operates 13 standalone stores throughout Washington, Oregon, and California. , Crutchfield, RadioShack, or online at www.rokulabs.com.

About Roku

Roku is a privately held digital media company located in Palo Alto, Calif., and founded by Anthony Wood, the inventor of the digital video recorder See DVR.  (DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. ). Roku designs sleek digital media products that maximize the digital home entertainment experience. Roku's award-winning products include Roku SoundBridge network music players and Roku PhotoBridge HD digital media players.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 10, 2005
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