Roku Announces BrightSign Digital Sign and Kiosk Controller.BrightSign Makes Interactive Merchandising Experiences a Snap PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. -- Today Roku entered the digital sign market with the announcement of its BrightSign digital sign and kiosk controller. BrightSign is designed for small businesses, merchandising departments and retailers that want to use flat panel displays for point-of-purchase promotions. It offers an economical and turn-key solution for businesses to promote their messages on flat screen and HD displays in stores, at trade shows or other locations. BrightSign is easy to use and can be set up without an IT department. Content can be created using familiar, off-the-shelf photo or video editing See nonlinear video editing and video editor. tools. Common tasks like playing a looping video or slide show are accomplished by simply dragging-and-dropping files onto a CompactFlash card. But the real power of BrightSign shines with customers that want to create interactive experiences. In addition to flexible media playback, BrightSign supports BrightScript. Roku created this easy scripting language A high-level programming, or command, language that is interpreted (translated on the fly) rather than compiled ahead of time. A scripting, or script, language may be a general-purpose programming language or it may be limited to specific functions used to augment the running of an specifically for digital sign and kiosk applications. BrightScript enables new interactive features for digital signs. For example, a simple, repetitive video loop can be turned into an attract loop that lets customers choose to receive more information on a particular topic through the touch of a button. Unlike DVD players or PCs, BrightSign with BrightScript is designed specifically to control digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at and in-store point-of-purchase displays. BrightSign has no moving parts and does not run a full-scale operating system, making it much more reliable than other display options. It easily mounts to walls, shelves or cabinets. It connects to both standard VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions. LCD monitors and high-end HD displays, and comes loaded with other connectivity options like component video, USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. keyboard, analog or USB speakers, touch screen, custom button panel, IR remote control, Ethernet and serial ports. Price and Availability Roku BrightSign carries an SRP SRP - A data link layer protocol. of $299.99 and begins shipping on October 23, 2006. It is available through the Roku Web site at www.rokulabs.com. Volume discounts are available. Contact sales@rokulabs.com or 1-888-600-7658 for more information. About Roku Roku develops products and software for digital media delivery. Roku SoundBridge is the leading network music player and Internet radio line in the consumer market. Roku BrightSign sets new standards for ease of use and interactivity in the digital sign industry. Roku's OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and solutions are licensed and sold worldwide by major OEMs, such as Pinnacle Systems. |
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