Rodale Announces Exclusive Multi-Media Partnership With Best-Selling Author, Alternative Medicine Authority Dr. Andrew Weil.Business Editors NEW YORK--(BUSINESS WIRE)--April 16, 2001 Rodale Plans Multi-Media Projects, Including Custom Publishing, and Creates Dedicated, In-House Weil Team Weil Joins Rodale's Women's Health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. Group as Monthly Columnist for Prevention Magazine and Member of Prevention's Board of Advisors Five-Year Partnership Includes Rights To Market Best-Selling Weil Books Via Direct Mail Rodale Inc., the world's leading publisher of information on healthy, active lifestyles, announced today an exclusive five-year, multi-media partnership with best-selling author and alternative medicine authority Dr. Andrew Weil This article is about the alternative medicine proponent. There are famous (unrelated) mathematicians named Andrew Wiles and André Weil. Andrew Thomas Weil (b. 1942) is an American author and physician, best known for establishing and popularizing the field of integrative , effective immediately. Steve Murphy Steve Murphy (born 1957-09-09) is a State Senator for the 28th district of Minnesota, and a member of the Democratic-Farmer-Labor Party. He represents parts of Goodhue, Wabasha, and Winona counties in the south-eastern portion of Minnesota. , Rodale's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , made the announcement. "It's a privilege to welcome this inspiring author and trusted teacher to Rodale," said Murphy. "Dr. Weil is the world's leader in the integration of Western medicine and alternative medicine. His expertise, coupled with Rodale's ability to extend his powerful message to broader audiences through our many media channels and large customer base, makes this a perfect partnership." Dr. Weil said, "I am thrilled to partner with Rodale, and I look forward to creating multi-media projects with them. Our values and mission are very compatible. It is an honor to join forces to help educate the millions of consumers and medical professionals Rodale reaches." Under the terms of the partnership, Dr.Weil will join Rodale's Women's Health Group as a member of the Prevention magazine board of advisors and as a monthly contributor to the magazine and its highly acclaimed Web site, Prevention.com. Under the agreement, Rodale will receive direct mail rights to Dr. Weil-authored books. Future plans include new print vehicles; custom published information; and radio, television, and newspaper projects. Rodale will create a team of personnel consisting of an editor and a marketing executive solely dedicated to supporting and developing multi-media projects with Weil. This team will be under the leadership of Barbara Newton, senior vice president of Rodale's Women's Health Group. The financial terms of the agreement were not disclosed. "We are putting a great deal of our resources into this multi-faceted relationship," said Newton. "Not only will we have a team dedicated to Dr. Weil, but he will also have access to the resources of our entire women's health team." Dr. Weil, a graduate of Harvard Medical School Harvard Medical School (HMS) is one of the graduate schools of Harvard University. It is a prestigious American medical school located in the Longwood Medical Area of the Mission Hill neighborhood of Boston, Massachusetts. , is a world-renowned pioneer in the field of integrative medicine integrative medicine combines conventional medicine with complementary and alternative therapies. integrative medicine The 'new medicine' A term for the incorporation of alternative therapies into mainstream medical practice. , which combines Western medicine with alternative therapies. He is the founder of the Program of Integrative Medicine at the University of Arizona (body, education) University of Arizona - The University was founded in 1885 as a Land Grant institution with a three-fold mission of teaching, research and public service. in Tucson, where he currently serves as a professor and specialist in alternative medicine, mind/body interactions, and medical botany. Dr. Weil has authored numerous scientific articles and eight books, including three consecutive New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times' #1 bestsellers - Eight Weeks to Optimum Health, Spontaneous Healing and his newest offering, Eating Well for Optimum Health: The Essential Guide to Food, Diet, and Nutrition. In 1997, Time magazine named Dr. Weil as one of America's most influential people, while his inspiring lecture series has attracted record audiences for PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, . About Rodale Since 1930, Rodale has been a leading publisher of information on healthy, active lifestyles. With a mission to inspire and enable people to improve their lives and the world around them, Rodale reaches more than 30 million people each month through its magazines, books, Web sites, and interactive media. Rodale properties include such well-known magazines as Prevention, Men's Health Men's Health Definition Men's health is concerned with identifying, preventing, and treating conditions that are most common or specific to men. , MH-18, Organic Style, Organic Gardening, Runner's World, Backpacker, Bicycling, Mountain Bike, Rodale's Scuba Diving, and Rodale's Swimmer. Rodale Books publishes nearly 100 new titles each year and maintains a strong backlist back·list n. A publisher's list of older titles kept in print. tr.v. back·list·ed, back·list·ing, back·lists To place (a title) on a backlist. of more than 500 titles on the subjects of cooking, health, fitness, gardening, nature, and spirituality. Recent Rodale Books New York Times Bestsellers include Dr. Shapiro's Picture Perfect Weight Loss and The Wrinkle Cure. In 2001 and 2000, Rodale was named one of "The 100 Best Companies To Work For" by Fortune magazine. |
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