Rockwell Launches Revamped Corporate Web Site.LOS ANGELES--(BUSINESS WIRE)--May 10, 1999-- Siegel & Gale Redesign Offers New Internet See Web 2.0 and Internet2. Presence and Global, User-Centric Relevance In a significant move to communicate its new positioning and identity, Rockwell International Rockwell International was the ultimate incarnation of a series of companies under the sphere of influence of Willard Rockwell, who had made his fortune after the invention and successful launch of a new bearing system for truck axles in 1919. Corporation (NYSE NYSE See: New York Stock Exchange : ROK), a global electronic controls and communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , has launched a major redesign of its corporate Web site www.rockwell.com. The new site offers externing and communications at Rockwell Corporation. "It gives our external audience a greater understanding of Rockwell's value to customers. We believe that we can leverage the campaign by giving it new life on the Internet." "Siegel nd articulating Rockwell's distinct business units and offering relevant, user-centric Web content." With customers in more than 80 countries, Rockwell is a powerful global brand, noted Hunter Ochs, a vice president at Siegel & Gale e serious about doing it right," said Ochs. "Cr on all areas of the site and more intuitive nade: - Success Stories is a compelling story gallery of many of Rockwell's prestigious clients, including Nabisco's Oreo cookie cookie File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to , FedEx, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , Daimler Chrysler and Continental Airlines. Featuring the tagline, "You succeed. We succeed," the story gallery illustrates the smart, innovative solutions that Rockwell has successfully offered a wide range of multi-national companies. - Direct links from the homepage to Web pages for each of Rockwell's three business units provides quick and easy access to comprehensive information about Rockwell Automation Rockwell Automation NYSE: ROK is an industrial automation company. Its products include Allen-Bradley controls and engineered services and Rockwell Software factory management software. The company headquarters are located in Milwaukee, Wisconsin. (industrial automation products and systems), Rockwell Collins Rockwell Collins, Inc. (NYSE: COL) is a large United States-based international company headquartered in Cedar Rapids, Iowa, primarily providing aviation and information technology systems, solutions, and services to governmental agencies and aircraft manufacturers. (aircraft electronic systems), Electronic Commerce (call center technology), and Rockwell's Science Center (research and development). - Worldwide Link provides a global perspective of Rockwell's operations. By way of customized HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. technology, this section allows visitors to read about Rockwell's businesses in a variety of languages, including German, Spanish, Portuguese, Italian, French, Japanese, Korean and Chinese. A convenient, international map allows visitors to click-on the country of interest and view information in a personal language. - A newly-designed Financials section explains Rockwell's growth and performance strategy and provides easy access to stock quotes, financial releases and documents. The section also offers an e-mail subscription service designed to notify users about Rockwell news and SEC filing updates. In addition, Rockwell's annual report can be accessed like a self-contained application via a separate browser window. Rather than merely posting the text from the printed annual report as long pages that require tedious scrolling, are cumbersome to read and difficult to navigate, Siegel & Gale Interactive redesigned the report for the screen by restructuring the content, converting graphics appropriately and adding a custom navigation scheme. - The Careers section uses fun and interesting visuals to encourage job seekers job seeker also job·seek·er n. One who seeks employment. to consider Rockwell and provides the following links: Job Search (allows users to search for open jobs that match their desired location, function and job title), College Opportunities (describes opportunities for college students looking to gain experience at Rockwell's business units). The newly-designed interface allows job seekers to have access to all four of Rockwell's business units from the beginning of their search. - The site's News section offers timely company information through direct links to news releases and media coverage of Rockwell. Rockwell is a $7 billion electronic controls and communications company with global leadership positions in industrial automation, avionics and communications, and electronic commerce. The company employs approximately 40,000 people serving customers in more than 80 countries. Founded in 1969, Siegel & Gale is a global leader in strategic brand-building, c with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and London and affiliates in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia, Siegel & Gale provides an egelgale.com. |
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