Rockwell Automation Leader to Speak on MES at ISA EXPO 2005.

RESEARCH TRIANGLE PARK, N.C. -- ISA, The Instrumentation, Systems and Automation Society, announced today that Kevin Roach, VP of Software, Rockwell Automation and Chairman of MESA, will be a Keynote Speaker at ISA EXPO 2005 in Chicago, Illinois. Roach will deliver the opening keynote address for the annual automation + control conference on Tuesday, 25 October at 8:30 a.m.

The keynote is titled "MES-Coming of Age" and will focus on market trends and customer expectations driving the future of MES. Roach will present his vision and road map for seamless integration between the plant floor and business systems, and the value customers can realize from that integration. As Chairman of MESA, he is uniquely qualified to present the charter of MESA, the need for collaborative MES, and describe the organization's role in educating and leveraging customer best practices to make manufacturers more competitive on a global level.

Prior to joining Rockwell Automation, Roach was associated with GE Fanuc Automation North America beginning in 1998 where he served as the Vice President of CIMPLICITY Software. Later, he was appointed VP of GE Fanuc Global Solutions Business in 2001 where he led the software and solutions business unit of GE Infrastructure.

Roach has more than 20 years experience in the automation, control, robotics, software and services industry. His entrepreneurial background includes a startup company he formed called Interactive Process Controls Corporation, a system integration business with a focus on Robotics and Machine vision for use in flexible automation applications such as assembly, inspection and material handling. He then parlayed his initial success into a second profitable venture SensorPulse Corporation, focused on intelligent signal conditioning and I/O products. During this time, he secured several patents in the area of advanced communications protocols.

Roach attended Stone Hill College for his undergraduate studies and earned his Executive MBA, focused on Business & Technology, from Rensselaer Polytechnic Institute.

About ISA EXPO 2005

ISA EXPO 2005 is sponsored by ISA - The Instrumentation, Systems, and Automation Society. ISA EXPO, North America's number one event for automation and control professionals is scheduled for 25-27 October at the McCormick Place Lakeside Center in Chicago, Illinois. With practitioners from over 70 countries, ISA EXPO features the largest and most comprehensive products and services exhibition, a cutting-edge technical conference, and an exceptional continuing education and training program. For more information about ISA EXPO 2005 or to register, go to www.isa.org/isaexpo2005 or call 919-549-8411.

EDITORS NOTE: Journalists and analysts are encouraged to attend ISA EXPO 2005 on a complimentary basis. To register for your press pass, email [e-mail]. Include your name, contact information and publication.

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About ISA

ISA - The Instrumentation, Systems, and Automation Society (www.isa.org) is a global, nonprofit, educational organization connecting people and ideas in automation. The Society fosters advancement in the theory, design, manufacture, and use of sensors, instruments, computers, and systems for automation in a wide variety of applications. In addition to hosting the largest conferences and exhibitions for automation in the Western Hemisphere, ISA is a leading technical training organization and a respected publisher of books, magazines, and standards. ISA also serves the professional development and certification needs of industry professionals and practitioners with its Certified Automation Professional (CAP), Certified Control Systems Technician(R) (CCST(R)), and Certified Industrial Maintenance Mechanics (CIMM) programs; and the Control Systems Engineers (CSE) license. Founded in 1945, ISA has expanded its technical and geographical reach to become a resource for 30,000 Members and thousands of other professionals and practitioners in more than 110 countries around the world.