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Rockrose other Queens winner.


Named residential developer for Pepsi site

It seems like the Queens West project is finally ready to take off. On Feb. 28, the Empire State Development Corporation announced that is has selected Rockrose Development for the completion of the 3 million SF residential development at the former Pepsi-Cola site.

With LCOR being selected to undertake the development of the commercial component of the project last month, and AvalonBay already at work on three luxury apartment buildings in the area, the future of the long-forsaken property seems to be taken care of.

In an official statement issued by the Empire State Development Corporation, Charles Charles, archduke of Austria
Charles, 1771–1847, archduke of Austria; brother of Holy Roman Emperor Francis II. Despite his epilepsy, he was the ablest Austrian commander in the French Revolutionary and Napoleonic wars; however, he was handicapped by
 A. Gargano, the chairman of the organization, expressed his enthusiasm about the progress of the project.

"Queens West is one of the most exciting development projects in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 today," he noted. "We look forward to finalizing the deal with Rockrose and continuing the momentum we have achieved at Queens West over the past few months."

Rockrose's vision for the property involves seven high-rise buildings high-rise building

Multistory building taller than the maximum height people are willing to walk up, thus requiring vertical mechanical transportation. The introduction of safe passenger elevators made practical the erection of buildings more than four or five stories tall.
, several parks, and a waterfront esplanade.

"We will start site work towards then end of 2001, will work on the public infrastructure, in 2002, and will start our first building in 2003," explained Rockrose's director of planning Jon JON Jonah
JON Jesus of Nazareth
JON Job Order Number
JON Johnston Island, US, Outlying Islands (Airport Code) 
 McMillan. "We plan to open the last building in 2008."

Rockrose has already chosen the architect for the project -- the nationally renowned firm Arquitectonica, famous for its futuristic fu·tur·is·tic  
adj.
1. Of or relating to the future.

2.
a. Of, characterized by, or expressing a vision of the future: futuristic decor.

b.
 high-rise designs.

"We want buildings that look exciting from Manhattan, that maximize the view from the river, and that are easy to construct," McMillan said. "And that's what we believe Arquitectonica has designed for us."

McMillan feels that his company got the contract because of its experience in doing government sponsored and residential projects.

"We have terrific experience working with government agencies," he noted. "I think the Queens West Development Corporation was excited about our design and realized that Rockrose was the right company to undertake a project like that."

Among Rockrose's past government sponsored projects are Battery Park City and the Carnegie Hall Tower Carnegie Hall Tower is a 60-story skyscraper located on 57th Street in New York City. Part of a cluster of three very tall buildings (along with CitySpire Center and Metropolitan Tower), the tower was built in an architectural style in harmony with its neighbor Carnegie Hall, a .

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Gargano, "The proposal submitted by Rockrose offers the greatest overall benefit to the future of Queens West. The New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 market is crying out for additional housing. This development plan will help fill that need, offer some of the best views of Manhattan available, and create thousands of new construction jobs."

Empire State expects to sign the contract for the property in 90 days. Rockrose plans to invest almost $1 billion in the development.
COPYRIGHT 2001 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Rockrose Development Corp.
Author:MISONZHNIK, ELAINE
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 7, 2001
Words:416
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