Rocketinfo Partners with Viapoint to Provide Current News and Business Information Adaptor.RANCHO MIRAGE, Calif. -- Rocketinfo Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :RKTI), a leading provider of real-time business news search and content solutions, today announced a partnership with Viapoint Corporation that will see Rocketinfo provide a current news and business information adaptor for the Viapoint Smart Organizer. The Rocketinfo adaptor will enable users of the Viapoint Smart Organizer to find and organize news headlines relevant to their work directly on their desktops. The Viapoint Smart Organizer provides an intuitive Windows desktop interface for organizing, searching, and navigating the information people use every day including contacts, Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see . Microsoft Outlook or Outlook (full name Microsoft Office Outlook e-mail, Google Desktop Search See Google Desktop. results, and files. With the Rocketinfo adaptor, Smart Organizer users will be able to organize and search for relevant, up-to-the-minute news from the 16,000-source Rocketinfo database. "Viapoint has developed a brilliant product that allows people to both find and organize the information that matters to them," said Rocketinfo Director of Business Development Darren DeJean. "The importance and time-sensitivity of news makes it a natural addition to the Smart Organizer, and we are delighted to have been selected by Viapoint to provide this critical addition to their product." Rocketinfo will support the free version of the Viapoint Smart Organizer by providing basic news search functionality and results that include embedded, contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. . Those seeking to harness the full power of Rocketinfo will be able to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; an upgraded version of the Rocketinfo adaptor that will include advanced search features and functionality, along with the ability to save searches for ongoing monitoring, create alerts, and share relevant items with colleagues. Speaking about the partnership, Viapoint Vice President of Marketing Dan Housman said: "With the Rocketinfo adaptor, the growing community of Smart Organizer users gain access to the huge Rocketinfo current news database. We looked at a number of potential news providers and none offered the depth and breadth of content provided by Rocketinfo, nor the ease of integration. We see this as a winner for both companies, but more importantly for Viapoint's customers." About Viapoint: Viapoint is the pioneer in the emerging desktop organizer See desktop accessory. software market. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Viapoint Smart Organizer, is powered by patent-pending technology that continuously examines the relationships between changing desktop resources including companies, contacts, files, email, RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , web pages, chat, and search results to generate a workspace of virtual folders so users spend less time searching and more time working. Privately funded, Viapoint was founded in 2002 by entrepreneurs who were pioneers in the SFA See sales force automation. SFA - Sales Force Automation and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. markets. Viapoint expands beyond desktop search by taking a focused approach to improve work efficiency through organization across desktop and Internet resources. About Rocketinfo Rocketinfo (www.rocketinfo.com) provides a superb combination of an extensive business news database, next-generation search technologies, unique and proprietary approaches to the extraction of valuable business information, and a complete range of delivery tools (including RSS). Rocketinfo provides embedded search tools and services to third-party search engines, portals and software vendors for use in applications ranging from customer relationship management (CRM), business intelligence (BI) and financial services. The company also operates the RocketNews search engine (www.rocketnews.com), and the Rocket RSS Reader (http://reader.rocketinfo.com). |
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