RocketBoat Drives Ticket Sales Via Intera's Bluetooth(R) Proximity Marketing Network.High-Speed Thrill Ride Takes Off with Bluetooth Mobile Phone Promotions PLEASANTON, Calif. -- Intera Group, Inc., a leading provider of out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. and telecommunication services, today announced the success of its partnership with RocketBoat in delivering special offers and promotions to visitors at San Francisco's PIER 39 directly to their Bluetooth([R]) mobile devices. Offers were highly targeted to Bluetooth "zones" up to 200 feet in diameter. Since the offers were delivered via Intera's Bluetooth Proximity Marketing Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. network - independent of the wireless carriers - they were absolutely free to consumers. RocketBoat is a high-speed, 30-minute thrill ride in the San Francisco Bay San Francisco Bay, 50 mi (80 km) long and from 3 to 13 mi (4.8–21 km) wide, W Calif.; entered through the Golden Gate, a strait between two peninsulas. . A popular PIER 39 attraction, the service is run by Blue and Gold Fleet, the Bay Area's premier provider of bay cruise, ferry service and motorcoach tours. "Our campaign on Intera's Bluetooth Proximity Marketing network helped us drive ticket sales," said Taylor Safford, president of Blue and Gold Fleet. "Not only is proximity marketing an excellent way to get the attention of potential customers and build awareness for our new attractions, data shows that when people download the first piece of content, they are much more likely to download content on other offers. The network therefore stimulates business across participating vendors." In October RocketBoat launched two, five-day Bluetooth marketing campaigns, both of which generated strong results. Opt-in rates were a brisk 26 percent, and redemption rates for the downloaded offers averaged 18 percent - even higher when taking multiple ticket purchases from the same customer into account. Over a ten-day period, 300 people downloaded promotional content. Of those downloads, there were 53 redemptions for a total 64 tickets sold at an average price of $21--resulting in over $1300 in incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue. For those who bought tickets, most were on the next departure. More than 50 percent of visitors to PIER 39 who download the first piece of content download additional promotional items from other PIER 39 businesses such as Hard Rock Cafe Hard Rock Cafe is a chain of casual dining restaurants. It was founded in 1971 by Isaac Tigrett and Peter Morton, and their first Hard Rock Cafe opened near Hyde Park Corner in London, in a former Rolls Royce car dealerships showroom close to Hyde Park, where in 1979 they began to , which has been running campaigns on Intera's Proximity Marketing network for more than a year with more than 8,000 offers downloaded to-date. "Intera's Bluetooth Proximity Marketing network gives brands a highly targeted and cost-effective way to reach consumers, with measurable results," said Kevin Thornton Kevin Thornton, (born July 9 1986), is an Irish footballer currently playing for Coventry City in the English Football League Championship. A promising midfielder and product of the Sky Blues' Academy, Thornton was given a squad number for the first time in the 2005/06 , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Intera. "RocketBoat is a great model for our services as the brand is all about speed and excitement. In addition, our campaigns have allowed RocketBoat and other clients to distinguish themselves from the many competing businesses on the Pier. As we continue to build our network, we bring the benefits of Bluetooth Proximity Marketing to retailers, shopping centers, and brands and their agencies, across the U.S." Intera's Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location and near the point-of-sale, when targeted marketing has the greatest effect. Most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially the mobile user incurs no usage or data charges, unlike wireless carrier-based offers. Intera's network is 100 percent opt-in, so consumers only receive offers and promotions if they choose. Intera's content delivery system supports all major content formats including video, audio, images, downloadable mobile applications and text. Download rates are typically much faster than via wireless 3G networks. About Blue and Gold Fleet Blue & Gold Fleet, the Bay Area's premier provider of Bay Cruise, Ferry Service and Motorcoach Tours, is located at PIER 39 in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The famous one-hour Bay Cruise sails along the City's waterfront, past the PIER 39 sea lions, under the Golden Gate Bridge Golden Gate Bridge, across the Golden Gate from San Francisco to Marin Co., W Calif.; built 1933–37. Its overall length is 9,266 ft (2,824 m); its main span across the strait, 4,200 ft (1,280 m), is one of the longest bridges in the world. Joseph B. , by Sausalito, past Angel Island and around Alcatraz. RocketBoat is a high speed 30-minute thrill ride and sightseeing tour. The company also provides scheduled ferry service to Sausalito, Tiburon, Angel Island, Vallejo, Alameda and Oakland as well as motorcoach tours to some of the most picturesque sites in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . Blue & Gold Fleet operates the largest fleet of bio-diesel ferries and tour boats on San Francisco Bay. About Intera Group, Inc. Intera provides out-of-home advertising and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , and transportation companies. Intera's Bluetooth Proximity Marketing network will cover the Top 10 Designated Market Areas (DMA's) and more in the USA by the end of 2009. Intera is working with global brands and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to out-of-home and mobile advertising. In business for over 20 years, privately held Intera is headquartered in Pleasanton, California Pleasanton, nicknamed "P-town"<ref name="">Ptown (Pleasanton) Bike Advocates Meeting, East Bay Bicycle Coalition website, August 14, 2007, retrieved August 17, 2007, is a city in Alameda County, California and was incorporated in 1894. . For more information, visit www.interainc.com. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Intera Group, Inc. is under license. |
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