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Rocket Racing League Names Makovsky + Company Public Relations Agency of Record.

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Makovsky + Company, one of the nation's largest independent public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and investor relations Investor relations

The process by which the corporation communicates with its investors.
 firms, today announced that it has been appointed the public relations agency of record for the Rocket Racing League The Rocket Racing League is a proposed racing league that would use rocket powered aircraft. The formation of the league was announced by Granger Whitelaw two time Indy 500 winning team owner and Peter Diamandis, founder of the Ansari X-Prize, on October 3, 2005, in partnership  (RRL). Under the terms of the agreement, Makovsky will provide consulting, strategy, traditional and social media relations services to the RRL.

Founded in 2005 by two-time Indianapolis 500 champion team owner Granger Whitelaw Granger Whitelaw serves as President and Chief Executive Officer of the Rocket Racing League, overseeing the league's management, operations, partnerships and corporate affairs.

 and aerospace pioneer and X PRIZE Foundation founder Dr. Peter Diamandis, the RRL is an entertainment sports league that combines the excitement of racing with the power of rocket engines. The league successfully completed the first public test flights of its rocket planes in July, and received its experimental exhibition certification from the Federal Aviation Administration Federal Aviation Administration (FAA), component of the U.S. Department of Transportation that sets standards for the air-worthiness of all civilian aircraft, inspects and licenses them, and regulates civilian and military air traffic through its air traffic control  in October, enabling it to fly at up to 20 air shows around the U.S. in 2009.

"While it only takes a moment for people to understand our vision, getting the business through the next stages of development requires communications across several complex areas," said Granger Whitelaw, chief executive officer of the Rocket Racing League, Inc. "Makovsky's deep expertise in technology, finance and branding will be key to the company's success."

Noted Robbin Goodman, executive vice president and partner at Makovsky + Company, "The public's fascination with rocketry rock·et·ry  
The science and technology of rocket design, construction, and flight.


the science and technology of the design and operation of rockets

, coupled with its love of competition, is the perfect launch pad for the league to take flight. We feel privileged to help the RRL tell its story to the world, and in doing so, write a chapter in humanity's history as it moves towards the stars."

About The Rocket Racing League[R]

Founded in 2005 by two-time Indianapolis 500 winning team partner Granger Whitelaw and X PRIZE Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Peter H. Diamandis, MD, the Rocket Racing League[R] (RRL[TM]) is a new entertainment sports league that combines the exhilaration of racing with the power of rocket engines. To be held at venues across the country, the Rocket Racing League will feature multiple races pitting up to 10 Rocket Racers going head to head in a 4-lap, multiple elimination heat format on a 5-mile "Formula One"-like closed circuit raceway in the sky. For more information on the Rocket Racing League, please visit


Founded in 1979, Makovsky + Company ( is one of the nation's leading independent global public relations and investor relations consultancies. The firm attributes its success to its original vision: that the Power of Specialized Thinking[TM] is the best way to build reputation, sales and fair valuation for a client. Based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, the firm has agency partners in more than 20 countries and in 35 U.S. cities through IPREX (, the third largest worldwide public relations agency partnership, of which Makovsky is a founder.
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Publication:Business Wire
Date:Nov 3, 2008
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