Rockers without borders.Latin American music Latin American music, sometimes simply called Latin music, includes the music of all countries in Latin America and comes in many varieties, from the simple, rural conjunto music of northern Mexico to the sophisticated habanera of Cuba, from the symphonies of Heitor fans have something new to rave about. VH1 Latinoamerica has begun broadcasting in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , treating viewers to original programming favorites such as Behind the Music, Before They Were Rock Stars and Divas. MTV Networks Latin America MTV Networks Latin America is a subsidiary of Viacom-owned MTV Networks, with operational headquarters in Miami, FL, USA soon to be relocated to Mexico, Brazil and Argentina. , which operates and owns VH1, began transmission of the Spanish language version of the channel in Mexico in April 2004. "Moving south of the border makes a lot of sense [for Viacom]," says David Joyce, a senior equity analyst for cable and media companies with Guzman & Co., an investment bank based in Miami. Joyce notes that for years Viacom, MTV's parent company has been courting the Hispanic market in the U.S. VH1 Latinoamerica is geared toward the 25-to-49 year-old demographic group, and MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. estimates that it will reach 75% of Mexican pay-TV subscribers by the end of 2004. Viacom has been eyeing Latin America for some time, particularly Mexico. The media giant conducted extensive market studies in Monterrey, Guadalajara and Mexico City. Days before VHI's launch, Viacom Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Sumner Redstone met with top-ranking Mexican officials, including President Vicente Fox, to discuss his company's plans to expand its operations in the country. VH1 Latinoamerica has limited presence in Ecuador and Venezuela. |
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