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Rock-Tenn and Appleton develop branded package.


ROCK-TENN AND APPLETON DEVELOP BRANDED PACKAGE. Appleton, Appleton, Wisconsin Appleton is a city in the U.S. state of Wisconsin, on the Fox River, 100 miles (161 km) north of Milwaukee. As of the 2005 census estimate, the city had a total population of 70,217. , USA, has partnered with RockTenn Co., in the development of a paper-board-based package with brand protection capabilities. The new product is called RockTenn White Label Security Board. The covert COVERT, BARON. A wife; so called, from her being under the cover or protection of her husband, baron or lord.  security features of the product include taggants and read-write threads in its face stock, which is made from Appleton's TechMark[R] line of intelligent papers. The new security package is being targeted to brand owners and manufacturers of aircraft and automotive spare parts Spare parts, also referred to as Service Parts is a term used to indicate extra parts available and in proximity to the mechanical item, such as a automobile, boat, engine, for which they might be used.

Spare parts are also called “spares.
, pharmaceuticals, toys and games, tobacco and spirits, computer hardware and software, and cosmetics. TechMark intelligent papers feature taggants and read-write threads that are part of the actual face stock paper itself. The taggants are invisible under ordinary light, but when viewed under ultraviolet An invisible band of radiation at the upper end of the visible light spectrum. With wavelengths from 10 to 400 nm, ultraviolet starts at the end of visible light and ends at the beginning of X-rays. The primary source of ultraviolet light is the sun. , they become readily visible The taggants can be formulated to create a unique identifying code which can be analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
 and decoded by a handheld reader.

[ILLUSTRATION OMITTED]
COPYRIGHT 2004 Paper Industry Management Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Industry News
Publication:Solutions - for People, Processes and Paper
Date:Jul 1, 2004
Words:151
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