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Rock on.


MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 has renewed and expanded operations at its West Coast headquarters on the eastern border of Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries.  at 2600 Colorado Ave.

The company inked a roughly 10-year lease for 130,000 square feet that at current Santa Monica market rents of $3 a foot would be worth $46.8 million, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 sources familiar with the transaction.

Rick Buckley, a partner at brokerage firm Madison Partners who represented the building's owner, Prudential Prudential is the name of two different companies and buildings named after them:

Companies:
  • Prudential plc is a United Kingdom-based financial services company.
  • Prudential Financial, Inc.
 Real Estate Investors A real estate investor is someone who actively or passively invests in real estate. An active investor may buy a property, make repairs and/or improvements to the property, and sell it later for a profit. , confirmed that the lease had been signed but declined to comment further.

Sources said the Viacom Inc.-owned cable channel expanded its space in the building by about 25,000 square feet. MTV now accounts for nearly half the 300,000 square feet in the property.

Madison Partners principal Hunt Barnett co-represented the landlord along with Buckley. Cushman & Wakefield Inc.'s Brad Feld represented Viacom/MTV.

Staff reporter Andy Fixmer can be reached by phone at (323) 549-5225, ext. 263, or by email at afixmer@labusinessjournal.com.
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Title Annotation:MTV Networks Inc. contract
Author:Fixmer, Andy
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 4, 2005
Words:163
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