Rochester Software Associates Provides Print Job Submission with Reliable Adobe PDF Workflow at RIT School of Print Media.

Business Editors/High-Tech Writers

ROCHESTER, N.Y.--(BUSINESS WIRE)--Oct. 24, 2003

Rochester Software Associates (RSA) and Rochester Institute of Technology announced that the RIT School of Print Media has installed WebCRD with SurePDF (powered by Adobe(R) PDF Transit(TM)) to enable future print and graphic arts professionals to experience the most effective electronic print job submission, print fulfillment, and PDF workflow applications available. School of Print Media students will install and use SurePDF for reliable client-side generation of PDF files for submission to the RIT Document Production Center via WebCRD. Students will learn firsthand the value of creating, soft proofing, and receiving production-ready files.

RSA's donation of WebCRD -- the powerful, browser-based print job submission and production management application that enables users to submit, manage, reorder, and output digital printing jobs via the Internet or Intranet -- will allow professors and their students to see first-hand the streamlined print job ordering and production benefits of a fully automated workflow.

SurePDF workflow software is an integral WebCRD component that delivers the most efficient and predictable workflow for online submission of jobs to the print center. SurePDF automatically creates PDF on the user's computer, producing the most accurate PDF with the user's resources (source program, fonts, etc.). The user has a proof for immediate viewing and acceptance prior to submitting the job to the print center. Users add job ticket information to the encrypted PDF and submit together for automated production in WebCRD.

"Fast, effective print production workflows and strategies for maintaining viable print volumes are critical topics facing our industry today," said Barbara Pellow, Gannett Professor and Chair, RIT School of Print Media. "The students of today are the leaders of industry tomorrow, and it is important that they experience first-hand the most current production methodologies and best practices made available to us by RSA and Adobe. Our curriculum has already been expanded to cover this new technology."

Frank Romano, EDSF Educator of the year and Roger K. Fawcett Distinguished Professor at Rochester Institute of Technology explained, "Reliable PDF workflows are an integral part of improving print job submission and production for customers and print providers alike. With WebCRD SurePDF workflow software enabled by Adobe PDF Transit, much of the detective work can be eliminated from today's production process."

"RSA believes strongly in the value of education, and has helped many of our employees achieve their educational goals at RIT," said Bob Baden, President RSA. "We are pleased to offer WebCRD and SurePDF to RIT to enrich student's educational experience with today's technology. It is an excellent example of cooperation between leading technology companies and a premiere educational institution to further the advancement of technology with tomorrow's leaders."

About RSA

Rochester Software Associates (RSA) delivers award-winning digital document printing solutions for production, viewing and management of output that enhance productivity and lower costs. Founded in 1986, the company's products include Internet-based print job submission and fulfillment (WebCRD), print transform (M.I.S. Print, IPDSPrint, DTPrint, and RDOPrint), print and workflow management (QDirect) and professional services for digital document solutions. RSA backs all products with a 100% Guarantee. RSA's software solutions are sold by leaders in the industry such as Xerox Corporation (NYSE: XRX), IBM (NYSE: IBM), Heidelberg, IKON (NYSE: IKN) and Canon (NYSE: CAJ).

For additional information about effectively solving your digital document needs, contact RSA at 585.262.2690, [e-mail], or visit www.rocsoft.com.

About RIT School of Print Media

Internationally recognized as a leader in imaging, technology, fine and applied arts, and education of the deaf, Rochester Institute of Technology enrolls 15,400 full and part-time students in more than 340 career-oriented and professional programs. RIT's School of Print Media, considered among the best of its kind in the world, offers such programs as graphic media, printing systems, and traditional and electronic publishing.

    For more information contact:
    Dave Vanable
    Rochester Software Associates, Inc.
    69 Cascade Drive
    Rochester, New York 14614
    585.987.6985
    585.262.4808 (fax)
    [e-mail] (email)
    www.rocsoft.com (web site)

WebCRD, SurePDF, M.I.S. Print, IPDSPrint, DTPrint, RDOPrint and QDirect are trademarks of Rochester Software Associates, Inc. All non-RSA brands and product names mentioned herein are trademarks of their respective owners.