Roadway Express Introduces Ambassador Service At Mexico Border.

AKRON, Ohio--(AutomotiveWire)--April 1, 1999--Roadway Express (Nasdaq:ROAD) announces its new Border Ambassador Service for customers making shipments to and from Mexico. Effective April 5, 1999, customers will enjoy a unique border crossing service that promises fast, secure and reliable cross-border moves. Located at the U.S./Mexico border, Roadway's Border Ambassadors will provide customers a single point of contact for rate quotes, service coverage and standards, international documentation requirements, and even to arrange for pick-ups.

Roadway Express is the only carrier to provide customers a dedicated staff of Border Ambassadors, who will act on behalf of customers' interests in moving freight door-to-door in and out of Mexico. Roadway's Border Ambassadors are specially trained and experienced bilingual personnel, who will expedite the international shipments through U.S. and Mexican Customs and will proactively alert their customers at the first sign of any delay.

"This Border Ambassador Service is Roadway's latest innovation to provide seamless Best-at-the-Border transportation to and from Mexico," says Ken Olsen, vice president of marketing. "This new international service will enhance the Company's already impressive record as an industry leader in successful cross-border transportation. Unveiling this service, Olsen said, "Our customers have told us that they lose control of their freight while it moves through the border clearance process. Border Ambassadors significantly improve our customers' ability to manage their cross-border shipments."

Once a shipment crosses the border, the Border Ambassadors will continue to track it to its destination. Supporting this service is a state-of-the-art and dedicated linehaul fleet, utilizing satellite tracking during transit within Mexico. "Roadway customers already know the reliability of our door-to-door single carrier service; now, only Roadway will provide customers with Border Ambassador Service to achieve even greater through-transit reliability," said Bob Carr, vice president of international business. "Customers will enjoy a U.S./Mexico border crossing experience unlike anything available in the market."

The leader in Mexican cross-border freight transportation, Roadway Express has been satisfying customers' needs to and from Mexico since 1990. "This is another step to simplifying our customers' North American shipping process. Roadway's Border Ambassador Service combines with the Company's proven experience in moving freight to make shipping to and from Mexico as seamless as possible," said James D. Staley, president and chief operating officer. "Border Ambassador Service is further evidence of Roadway's position as the leader in North American LTL freight services."

For single point of contact and door-to-door service, contact one of Roadway's bilingual customer service representatives and ask about Border Ambassador Service at 1-800-468-5739 (from the United States) or 01-800-874-2000 (from Mexico).

Roadway Express is a leading less-than-truckload motor carrier with a variety of innovative services designed to meet customer needs. Providing seamless service throughout the entire North American trading market, Roadway offers shippers access to 66 countries on six continents. The Company is dedicated to being the most reliable, responsive, efficient -- and safe -- carrier in the industry. For more information, contact the Company at www.roadway.com.