Road warrior.

After Mel Gibson made anti-Semitic remarks during a drunk driving arrest in Malibu, questions quickly arose over whether the star would be demonized in Hollywood. The Walt Disney Co. announced it was dropping plans for a miniseries on the Holocaust that the actor-director had been developing. So the Business Journal asks:

If you were a studio head, how would you handle a case like Mel Gibson's?

Christopher Sabol

Law Clerk Klinedinst PC

I would be concerned that offending a good portion of our audience would affect our bottom line and I would have to rethink certain decisions concerning future projects with Mel Gibson. I think that studios have to find a balance between star power and professionalism. Companies have to make profits to survive, but profits can be made in a way that benefits society and doesn't offend people in the way that Mel Gibson did.

Zachary Rosenfield

Head of Entertainment Division Fifteen Minutes PR

I would have to be concerned about this incident because marketing and publicity are such vital parts of releasing a movie. When you release a movie in the mainstream, you want your publicity to be centered on the movie, not outside issues. But if there are outside issues, you would want them to be box office additions rather than distractions. I think right now the public is probably turned off by everything that has happened.

Kelly Colvin

Vice President of Real Estate Brokerage Services

AFA Financial Group LLC 

I would be more concerned about Mel Gibson's health and recovery efforts than his statements. I would want to make sure he is able to resume his career and do what he does best: make movies and make money. I don't this incident will affect his future career. As a studio head, it would be my obligation to make sure I was making money. But if someone were continuously in trouble, I wouldn't want to work with them.

Axel Buendia

Nonprofit Solutions Consultant and Certified Trainer

MBSG 

I would be very concerned about this type of situation. It's a double-edged sword. This incident could make Mel Gibson more popular because he's been out of the news for quite a while and suddenly his name rises above the roof. Or it can hurt his reputation because a lot of people looked up to him as a role model because he is good actor and director. In the entertainment business, it seems like you have to have good ethics to continue doing what you do best, but at times, you have to stir it up a little so the public doesn't get bored.

Ira A. Jackson

Dean Peter F. Drucker and Masatoshi Ito Graduate School of Management

I would be concerned because gains at the box office can be undone by uncivilized behavior like Mel Gibson's. Here at the Drucker School, we train our managers to be both effective and ethical leaders, so I don't see why the same shouldn't be required of movie stars. If you have someone who is ethical, but is not a star, you won't invest a lot in that person. But if you have a star who is not ethical, that person can jeopardize your entire business. Management is all about finding a balance between the two.

Cynthia Kaiser

Business Development Manager Kave Scholer LLP 

I think that people had already made their decisions on Mel Gibson and his political views prior to this incident because he's made comments on these issues before. Studio heads should consider the star's ability to make money first, but attitude and behavior should also be considered.