RnetHealth.com Inks Pact For Access Television Network's Ad Avails; Purchases Short Form Advertising Inventory To Reach Up To 32.0 Million Cable Households Daily.
SANTA MONICA, Calif.--(BUSINESS WIRE)--Aug. 2, 2000
RnetHealth.com, Inc. (OTCBB:RNET) today announced that it has purchased a substantial portion of the short-form advertising inventory of Access Television Network for a period of eight weeks, commencing September 4, 2000 with a further option to extend the pact for an additional five weeks.
For the initial eight week term, RnetHealth.com will broadcast 4,032 minutes of commercials across Access TV's network supporting RnetHealth.com's web-site, branding initiatives, and e-commerce, as well as the introduction of new RnetHealth.com services including areas of health and wellness, smoking cessation and pharmaceutical advertising. This unprecedented opportunity will allow RnetHealth.com to air daily 144 30-second television commercials reaching an audience of up to 32 million households.
Wendy Borow-Johnson, President and CEO of RnetHealth.com, stated, "The Access TV advertising inventory allows us to promote both RnetHealth.com's and the healthcare industry's products and services with the reach and, most important, frequency that we know is critical for direct response healthcare marketing. This will round out the cross-media platform opportunity that RnetHealth.com can offer sponsors."
"We are pleased to work with RnetHealth.com, Inc. on the launch of their direct response healthcare initiatives, and look forward to a successful roll-out of their planned programs," said Bill Bernard, President of Access Television Network, Inc.
About Access TV
Access Television Network, Inc., launched in 1993 and currently reaching a combined 32 million cable subscribers via two channels, is based in Irvine, California. Access Television's digital distribution platform is designed to provide local cable systems with an efficient means of generating incremental revenue from paid and promotional programming. Access delivers multiple programming feeds via PanAmSat's Galaxy XI Satellite and provides affiliates with fixed fees for time granted. Video switching gear is made available at no charge to the cable affiliate.
RnetHealth.com, Inc. (symbol: RNET) (the "Company") is a digital media company leveraging the converging digital technologies of the Internet (www.rnethealth.com) and television (Recovery Network) to deliver traditional and alternative behavioral health interactive intervention and self-help programs, community and e-care to consumers, businesses and their employees.
Recovery Network is a satellite delivered television network reaching approximately 6.8 million cable households.
The Internet component -- www.rnethealth.com -- provides a branded, integrated, Web-based solution via a public platform for consumers, as well as a business to business platform for the behavioral healthcare needs of employees, employers, insurance companies, managed care organizations, health care systems, providers, universities and other organized communities. The Company is the behavioral health resource for America Online's Digital City, Inc., the No. 1 local online city guide network. RnetHealth.com receives branding on AOL/DCI and direct links from AOL-DCI to the RnetHealth.com web site.
The company's primary market is individuals whose lives are impacted by behavioral health issues (e.g., eating disorders, depression, substance abuse, stress, anxiety, etc.) as well as by the emotional and behavioral components of chronic diseases associated with behavioral health issues (including cancer, heart disease, hypertension, asthma, diabetes, hepatitis, and others). The company provides action plans for traditional forms of treatment, as well as clinically based alternative and complementary health solutions.
RnetHealth.com's efforts are uniquely integrated with leading nonprofit behavioral health care organizations. The Company's National Partnership for Recovery and Prevention (NPRP) consists of over 50 prominent national health, support, recovery and prevention organizations that represent over 40 million people throughout the United States.
For more information on Access Television, please contact: Bill Bernard Access Television Network, Inc. 2600 Michelson Drive Suite 1650 Irvine, CA 92612 (949) 263-9900 Ext. 212 firstname.lastname@example.org
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions, and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission.
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|Date:||Aug 2, 2000|
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