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Browse Rizzo, Tony

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Title Type Date Words
Multichannel marketing: you can say that again: with the increased affordability of data-analytical tools and digital printing along with the widespread use by customers of personalized communications channels such as email, multichannel marketing has grown in popularity. Here is a review of the best practices. Nov 1, 2011 1408
How to achieve high direct marketing response rates: here are some common direct marketing errors that, if avoided, can help boost responses. Jun 1, 2011 1128

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