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RiverSource Investments Launches its First Advertising Campaign.


Premier ads focus on RiverSource(SM) Advice-Built Solutions(SM)

MINNEAPOLIS -- RiverSource Investments, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Ameriprise Financial Ameriprise Financial, Inc. (NYSE: AMP) is a company offering financial advice and products. It is the successor to American Express Financial Advisors (AEFA), which was a subsidiary of the American Express Company. , Inc. (NYSE NYSE

See: New York Stock Exchange
:AMP), has launched its first advertising campaign. A series of print and online advertisements are running in financial trade publications such as Financial Planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
, Investment News, Investment Advisor Investment Advisor

1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission.

2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and
, and On Wall Street throughout 2007.

The ads, targeted at financial professionals, demonstrate the depth of RiverSource capabilities and the firm's insightful solutions designed to help financial advisors meet clients' needs.

Three different ads have been created: The first introduces financial advisors to the RiverSource Investments platform, offering both RiverSource(SM) Single-Strategy funds and RiverSource Advice-Built Solutions, innovative and easy-to-use mutual funds and funds of funds with built-in asset and risk management. The second focuses exclusively on RiverSource Advice-Built Solutions. And the third will highlight performance of select RiverSource mutual funds and the fund family's recognition in the 2006 Lipper/Barron's annual fund family survey.

"By raising the profile of RiverSource Investments and RiverSource Advice-Built Solutions, we can provide financial advisors with a better understanding of the value we can deliver and how these products benefit their clients and their practice," said Andrew Washburn, vice president of marketing, RiverSource Funds.

The ads are the first to feature the RiverSource Investments brand since the spinoff of Ameriprise Financial from American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Corporation in 2005.

About RiverSource Advice-Built Solutions

RiverSource Advice-Built Solutions includes a series of sophisticated mutual funds and funds of funds that are easy-to-use and built for advisors and clients. These innovative funds provide for a range of investing needs, including accumulation, preservation and income.

* RiverSource(SM) Strategic Allocation Fund is for clients who need portfolio diversification Portfolio diversification

Investing in different asset classes and in securities of many issuers in an attempt to reduce overall investment risk and to avoid damaging a portfolio's performance by the poor performance of a single security, industry, (or country).
 and are seeking alpha generation with built-in risk management.

* The three portfolios of RiverSource(SM) Income Builder Series are designed to meet the changing income needs of clients. Portfolios are designed with the goal of maximizing potential yield, minimizing downside risk Downside Risk

An estimation of a security's potential to suffer a decline in price if the market conditions turn bad.

Notes:
You can think of this as an estimate of the amount that you could lose on a stock or other investment.
 and, importantly, protecting clients' purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
.

* RiverSource(SM) Portfolio Builder Series which includes six portfolios from conservative to aggressive, is focused on clients need for growth. The series provides a simplified, cost-effective way to achieve instant portfolio diversification and reduced risk through asset allocation Asset Allocation

The process of dividing a portfolio among major asset categories such as bonds, stocks or cash. The purpose of asset allocation is to reduce risk by diversifying the portfolio.
. Flexibility is built in so clients can move between funds as their needs and goals change.

* RiverSource Retirement Plus(SM) Series offers eight portfolios for clients who are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a simplified retirement solution that corresponds to a targeted retirement date.

About RiverSource Investments

RiverSource Investments develops and manages asset growth, preservation and income solutions that revolve around Verb 1. revolve around - center upon; "Her entire attention centered on her children"; "Our day revolved around our work"
center, center on, concentrate on, focus on, revolve about
 the needs of today's investors. The firm's specialized investment platform provides access to investment and research professionals located in strategic investment centers in the U.S. and overseas. As a leading source of investment insight and innovation, RiverSource Investments delivers a full range of solutions across the risk return spectrum to retail investors Retail Investor

Individual investors who buy and sell securities for their personal account, and not for another company or organization.

Notes:
Retail investors buy in much smaller quantities than larger institutional investors.
 and their advisors and to institutional investors including corporations, pension funds, governments, foundations and endowments.

For more information, visit riversource.com/investments.

RiverSource Investments, LLC is an SEC-registered investment adviser that offers investment products and services under the names RiverSource Institutional Advisors, RiverSource Alternative Investments, RiverSource Capital Management and RiverSource Insurance Assets.

About Ameriprise Financial

Ameriprise Financial, Inc. is a leading financial planning and services company that provides solutions for clients' asset accumulation, income management and insurance protection needs. Through a nationwide network of more than 10,000 financial advisors, Ameriprise Financial delivers tailored solutions to clients through a comprehensive and personalized financial planning approach built on a long-term relationship with a knowledgeable advisor. The Company specializes in meeting the retirement-related financial needs of the mass affluent Mass affluent and emerging affluent are marketing terms used to refer to the growing high end of the mass market. It is most commonly used by the financial services industry to refer to individuals with US$100,000 to US$1,000,000 of liquid financial assets,[1] . Financial advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 and investments are available through Ameriprise Financial Services, Member NASD NASD

See: National Association of Securities Dealers


NASD

See National Association of Securities Dealers (NASD).
 and SIPC (Simply Interactive PC) An earlier umbrella term from Microsoft and Intel for a PC that works like a home appliance. For example, it has a sealed case, uses external connectors for expansion and boots in just a couple of seconds. .

For more information, visit ameriprise.com.

Excerpts of the Barron's article and the Lipper/Barron's 2006 fund family survey are available at riversource.com/investments.

You should consider the investment objective, risks, charges and expenses for a fund carefully before investing. For a free copy of a prospectus, which contains this and other information about RiverSource Funds, please call (800) 297-3863 or visit riversource.com/investments. Read the prospectus carefully before you invest.

Past performance does not guarantee future results.

Investment products, including shares of mutual funds, are not federally or FDIC-insured, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.

Asset allocation and diversification do not assure a profit or protect against loss.

The RiverSource Retirement Plus, Income Builder, and Portfolio Builder Series funds are "funds of funds" comprised of holdings in several different RiverSource Funds, which may include small-cap, mid-cap, large-cap, money market, international, bond, and/or sector funds. Each of the underlying funds in which the portfolio invests has its own investment risks, and those risks can affect the value of each portfolio's shares and investments. There are risks associated with fixed income investments, including credit risk, interest rate risk, and prepayment and extension risk. Non-investment grade securities generally have more volatile prices and carry more risk to principal and income than investment grade securities. International investing involves increased risk and volatility due to potential political and economic instability, currency fluctuations, and differences in financial reporting and accounting standards and oversight. Risks are particularly significant in emerging markets. Investments in small- and mid-capitalization companies often involve greater risks and potential volatility than investments in larger, more established companies. See the Funds' prospectus for more information on these and other risks that may be associated with the underlying funds.

RiverSource(SM) mutual funds are distributed by RiverSource Distributors, Inc. and Ameriprise Financial Services, Inc., Members NASD, and managed by RiverSource Investments, LLC. These companies are part of Ameriprise Financial, Inc.

[c] 2007 Ameriprise Financial, Inc. All rights reserved.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 23, 2007
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