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Rivals.com is 4th Stickiest Web Property, No. 1 Sports Site in Stickiness for 6th Consecutive Month.


Business/Sports Editors, High-Tech high-tech also hi-tech
adj. Informal
Of, relating to, or resembling high technology.


high-tech
Adjective

same as hi-tech

Adj. 1.
 Writers

SEATTLE--(BUSINESS WIRE)--Feb. 23, 2000

--Rivals.com Beats Sportsline For the CBS-owned website, see .

Sportsline is a call-in discussion show, airing Tuesday nights at 10 PM on WRCT Pittsburgh, covering Carnegie Mellon University athletics, Pittsburgh Sports, and national sports topics.
.com in Page Views for Second

Straight Month; Network Reaches 5.4 Million Unique Users in January--

New monthly at-home at-home
n. also at home
An informal reception in one's home.

adj.
1. Being, occurring, or functioning in one's home: at-home workers; at-home care.

2.
 user data from Nielsen//NetRatings (Nasdaq:NTRT) ranks Rivals.com “Rivals” redirects here. For other uses, see Rival.
Rivals is a network of websites that focus mainly on college football and basketball recruiting. The network was started in May 2001 and currently employs more than 300 personnel.
 (www.rivals.com) as the fourth "stickiest" Web property in average total "Time Per Person" spent during January January: see month. . Rivals.com, a leading media services company, aggregates hundreds of affinity channels in one network. Unique users spent more time in January on Rivals.com than on Yahoo.com, seven times as much time as on Sportsline.com, and three times as much time as on ESPN ESPN Entertainment and Sports Programming Network .go.com and CNNsi.com, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the data. Additionally, according to Nielsen//NetRatings, Rivals.com's December December: see month.  and January page views were respectively 27 percent and 29 percent higher than those of Sportsline.com.

"Rivals.com reached more than 5.4 million unique users during January, compared to 3.7 million during December, according to our reports which have been verified ver·i·fy  
tr.v. ver·i·fied, ver·i·fy·ing, ver·i·fies
1. To prove the truth of by presentation of evidence or testimony; substantiate.

2.
 by the Audit Bureau of Circulation, Inc.," said Charles W. Berger, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AdForce (Nasdaq:CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
).

Rivals.com Chairman and CEO J.C. Heckman said, "We are pleased that Rivals.com has become the fourth stickiest property on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 and has been one of the eight stickiest Web properties for three consecutive months. We are also proud that Rivals.com has been the number one sports news site in stickiness See sticky.  for the past six months, considering we launched six months ago with minimal advertising."


Stickiest Major Web Properties during January
    Rank     Domain                         Total Time Spent
      1      eBay.com                            2:05:48
      2      Pogo                                1:09:15
      3      E Trade                             1:08:41
      4      Rivals.com                          1:06:55
      5      Yahoo                               1:00:43

     Source: Nielsen//NetRatings, January 2000. Includes properties
with unique at-home audience greater than 300,000 during the month of
January.

     Nielsen//NetRatings monthly at-home data for average total time
spent per unique visitor on Rivals.com and other leading sports
domains follows:

Web Domains    August  September October  November December January
Rivals.com     1:18:58  1:27:04  0:48:33  0:51:49  1:05:58  1:01:28(a)
Espn.go.com    0:27:51  0:21:23  0:20:35  0:20:42  0:21:18  0:18:37
CNNsi.com      0:23:46  0:24:53  0:20:59  0:22:48  0:18:54  0:16:41
Sportsline.com 0:14:37  0:11:17  0:11:17  0:12:02  0:12:03  0:09:20
Fansonly.com   0:06:40  0:09:43  0:08:21  0:08:55  0:07:02  0:07:56

     Source: Nielsen//NetRatings.

(a)  Note: Rivals.com's Alliance Sports property was not factored in
     the domain's time-per-person for a portion of January 2000; if
     included then Rivals.com's January time-per-person is 1:06:55.

     Based in Seattle, Rivals.com is a leading media services company
that aggregates hundreds of Web site communities in one network. The
Rivals.com network consists of hundreds of team and affinity channels,
with more than 700 writers and experts who deliver leading in-depth
team and player coverage. The proprietary Rivals.com technology allows
publishers to input their expert commentary and news information
without having to program or design the site. The Rivals.com business
model enables Rivals.com to add new sites with little added cost.
Rivals.com is the fourth stickiest Web property on the Internet(1) and
ranks No. 1 in stickiness among sports sites(2), has more than 5.4
million real unique users(3) and generated more than 8.1 million page
views in one day(4). Investors include Hummer Winblad Venture Partners
(www.humwin.com), Intel Corporation (www.intel.com), News Corp.'s News
Digital Media (NYSE:NWS), producer of FOX Sports Online
(www.foxsports.com), The Phoenix Partners (www.phoenixvc.com) and
SOFTBANK Capital Partners (www.sbcp.com).

     RIVALS.COM DATA SOURCES:

(1)  Source: Nielsen//NetRatings Jan. 2000, measurement of Web
     properties where unique unduplicated visitors spent the most time
     per person (hrs.:min.:sec.), includes properties with a unique
     audience greater than 300,000 during the month of January:
     eBay.com 2:05:48, Pogo 1:09:15, eTrade 1:08:41, Rivals.com
     1:06:55 and Yahoo! 1:00:43. In January, Rivals.com ranks as the
     fourth stickiest property on the Internet, making it the third
     consecutive month that Rivals.com has been one of the top eight
     stickiest properties on the Internet.

(2)  Source: Nielsen//NetRatings January 2000., sports news sites
     where unique unduplicated visitors spend the most time per person
     (minutes): Rivals.com 66.28, ESPN.go.com 18.37, CNNsi 16.41,
     Sportsline.com 9.20 and FansOnly.com 7.56. According to
     Nielsen/NetRatings, Rivals.com has been the No. 1 sports news
     site in stickiness for the past six consecutive months.

(3)  Source: Audit Bureau of Circulation audited AdForce reports
     measured more than 5.4 million Rivals.com unique visitors Jan.
     1-31, 2000.

(4)  Sources: Both WebTrends software and AdForce reports measured
     more than 8.1 million Rivals.com page views in one day on
     Feb. 2, 2000.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 23, 2000
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