Rituals to become less ritual at mart.MIP-TV continues to represent something different for everyone involved, though not necessarily on the same scale. Nonetheless, the event is important enough that, after 43 years, it is still considered the premier international TV market. For the U.S. studios, this spring trade show represents a prelude to the L.A. Screenings; for international buyers, an opportunity to visit smaller distributors (since time with studios will be reserved for the Screenings in May); and, for all, another chance to be close to the cutting edge of new digital technologies, and to figure out what new headache the future will bring.
This year, MIP's precursor, the documentary market MipDoc, takes place at the Carlton Hotel Carlton Hotel can refer to:
See: Monthly income preferred security opens.
MIP's keynote speaker line-up seems to be strong. And in keeping with the theme of a new tech extravaganza (highlighted by new technology market MILIA mil·i·a
Plural of milium. occurring concurrently with MIP), industry visionaries will provide their own two cents on the multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. and new media opportunities available to both content providers and buyers (in the broadest sense of both words).
Speakers include reality TV expert Mark Burnett Mark Burnett (born 17 July, 1960) is a British-American television producer. He is known for introducing reality television as a genre to the USA. He produced the USA version of the series Survivor and the Eco-Challenge. , who will discuss what it takes to create next-generation entertainment for Internet, mobile and other emerging technology devices; AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jonathan Miller This article is about the British physician, theatre and opera director, and television presenter; for other people named Jonathan Miller, see Jonathan Miller (disambiguation).
Sir Jonathan Wolfe Miller , who will wax on about his company pioneering audiovisual entertainment on the Internet; BBC BBC
in full British Broadcasting Corp.
Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. executive board member responsible for New Media and Technology, Ashley Highfield Ashley Highfield (born on October 3, 1965) is Director of the Future Media and Technology group at the BBC. He is the youngest ever member of the organisation's Executive Board. His department is responsible for the BBC's internet presence - bbc.co. , discussing his predictions for what content will look like in the future; Gary Carter
An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech.
Noun 1. entitled, "Whose TV is it Anyway?"; and finally, Takeshi Natsuno, senior vice president and managing director, Multimedia Services at NT DoCoMo, Japan's largest mobile operator, providing his visions on how to successfully converge entertainment and commerce. But with keynote addresses scheduled for the middle of the day, when buyers and sellers are at their busiest, it's a wonder anyone can take advantage of these. "It would be useful if there was a bit more flexibility in terms of the conferences," commented Adam Wakeling, head of Co-productions at U.K.-based 3DD Entertainment. "If the Palais could stay open earlier or later, so that we could attend the conferences, that would be helpful," he suggested.
This year's market will see the first edition of the International Interactive Emmy Awards. The event, to take place during the market, will award three of 12 nominees in the categories of Interactive Program, Interactive Channel and Interactive TV Service.
With the market looming ahead, content providers voiced their opinions as to what they foresee as possible trends. Jose Escalante, vp and general manager of RCTV International This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , said that, increasingly, territories that were never before interested in telenovelas
Tim Worner, director of Programs and Production at Australia's Seven Network, said that there has been renewed international interest in U.S. programming, "There is no doubt the audience has really taken to U.S. drama during the last couple of seasons. Seven has more U.S. drama in its primetime schedule than it [had] for many years."
And other issues content providers see as taking center stage at this year's MIP are the new technology platforms available to them. Tim Mutimer, svp, Europe at Granada International, said, "One of the trends we've seen recently is broadcasters trying to consolidate the rights they acquire, and incorporate new forms of technology. This creates both an opportunity and a challenge for us," he said. "But, we are happy to talk to people if they're the right people, and are willing to pay for rights."
E!'s vp of International Sales, Duccio Donati, agreed: "One of the biggest trends is the expansion of rights--specifically mobile growth. We are still exploring how to get rights distributed. The business model is there, but we need to know how to make significant amounts of money. Adoption of the technology and the rights situation are the two big unresolved issues. It's a lot like the Internet was in the '90s."
And when it comes to kids' programming, EM.TV's Patrick Elmendorff said he's seeing an increased interest in "bridge" programming. "Kids' viewing structure has changed. You have younger kids watching older age group's shows. The tween tween
A child between middle childhood and adolesence, usually between 8 and 12 years old.
[Blend of teen1 and between.] programs are popular for all ages."
When asked if the European-centered market comprises exclusively of European buyers, the distributors adamantly agreed that it didn't, pointing to the large presence of Asian buyers who attend the market. "It's a totally international market, which is why we go," said Elmendorff. E!'s Donati agreed, "Everyone except the Latin Americans This is a list of notable Latin American people. In alphabetical order within categories. Actors
3DD's Wakeling added, "It would be nice to see more North Americans there."
And while traditionally the studios have preferred MIPCOM's timing (after the debut of the new season's shows and once some ratings are in), the ever-changing launch schedule in the U.S. and the varying season schedules all over the world make MIP's timing at least somewhat conducive to most distributors. "It's a bit too close to the L.A. Screenings, but has been revitalized by the fact that now a lot of our cable programs have premieres in February and March. It's also good timing to present numbers for midseason shows," said Marion Edwards, evp, Television Distribution at Twentieth Century Fox. RCTV's Escalante explained that because many new shows launch in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. in November, December and January, they will come to MIP well equipped with ratings to show buyers.
3DD's Wakeling said that his company is more than willing to time its business around MIP, rather than vice versa VICE VERSA. On the contrary; on opposite sides. . "We fit around its schedule--MIP and MIPCOM are definitive points on the calendar, like birthdays."
So while there's no question that buyers and sellers are keeping MIP on their schedules, opinions on the relevance of the market ran from crucial to waning. According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. E!'s Donati, "It is the most important market by Far; a lot of business is done as a result of MIE" Granada's Mutimer wasn't quite as enthusiastic: "It's a good opportunity to meet with our clients around the world in a focused way. Our sales people travel to home turfs, and that's our primary focus. But, it's still useful to have four or five days to see everyone." He qualified: "MIP is really a useful addition, rather than our main focus."
RDF (Resource Description Framework) A recommendation from the W3C for creating meta-data structures that define data on the Web. RDF is designed to provide a method for classification of data on Web sites in order to improve searching and navigation (see Semantic Web). Media's Matthew Frank expressed uncertainty in MIP's economic viability: "It's still the most important market of the year, but it's expensive and becomes less and less important as the years go by." He elaborated: "The nature of the way TV is sold has changed, people don't need to meet face to face as much. As a result, MIP has moved from a market where you used to do a lot of business, to one that is really just about building relationships." Frank continued, "If I had my way, we would have one market and spend the rest of the money traveling to people's offices to do business there.
"At MIP, buyers are flooded; they have so little time. It's much more beneficial for me to have three hours to sit down and talk to buyers at their offices, rather than to have 30 minutes at MIP," Frank said.
But regardless of the content providers' doubts, buyers insist MIP is an essential part of the TV business, and that is why distributors will keep coming back. "For us, MIP is a great way to meet with our producers and distributors. We like to look at the new kids on the block New Kids on the Block (later NKOTB) was a boy band that enjoyed enormous success in the late 1980s and early 1990s. Assembled in Boston in 1984 by producer Maurice Starr, the members consisted of brothers Jordan and Jonathan Knight, Joey McIntyre, Donnie Wahlberg, and Danny and carefully watch what's there," said Frank Dietz, head of Acquisitions and Co-productions at Super RTL in Germany, whose company most often buys outside product from the U.K., France and Canada. Dietz disagreed with Matthew Frank: "It's very important that it take place twice a year, it ensures the constant exchange of ideas and creates permanent contact with producers," he said.
Seven's Worner agreed with Dietz: "It's a critical market. We take the chance to meet with all the key players, go through any business in progress, and plan ahead. We're buying programs, but I'd have to say the predominant activity is planning, so far as you get the chance to focus nonstop for a week on what it is you'll be needing to go forward."
This year, at MIP, buyers will be looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. formats, especially. "We will be looking for movies and formats," said Dietz.
"We head into each market with a number of missions and we usually keep the details to ourselves. The one constant is we're always looking for new formats. Seven has had a good run in this area by identifying ideas early ... Australia is the perfect market in which to test a format because you know you're going to end up with a tape with fairly high production values an--when the planets really line up--a ratings story to sell as well," said Worner.