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Rite Aid Introduces New Picture Centers At Stores Nationwide.


Business Editors

CAMP HILL, Pa.--(BUSINESS WIRE)--July 16, 2001

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Rite Aid's New Picture Center Gives Customers Photos Any Way They

Want

Rite Aid Rite Aid (NYSE: RAD) is a United States retailer and pharmacy chain, operating over 5,000 stores in 31 states and the District of Columbia. Rite Aid Corporation is one of the nation's leading drugstore chains.  Corporation (NYSE NYSE

See: New York Stock Exchange
, PSE PSE

1. pale soft exudative pork.

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: RAD) announced today new picture centers at its stores nationwide with a new look, new services and new value prices.

"We are very excited about the enhancements we have made to our photo department. The new offerings, new look and exceptional value coupled with our focus on great customer service in our picture centers is already receiving great response from our customers," said Jim Mastrian, Senior Executive Vice President of marketing for Rite Aid.

Rite Aid's Picture Pairs program now gives customers 24 exposure, 4" double prints processed three ways: Photo Rite next day processing for $6.99, Express Rite one-hour processing for $7.99 or Kodak Picture Processing for $8.99. Rite Aid's new Picture Pairs Plus gives customers double prints plus the option of two new digital add-ons: pictures online at www.riteaid.com for an additional $3.00 or a Picture CD with digital images for $6.00.

These services are available with Photo Rite next day photo, Express Rite one-hour photo (select locations), and Kodak Picture Processing.

In addition, approximately 800 stores nationwide now feature the Kodak Picture Maker Kodak Picture Maker (also known as Kodak Picture Kiosk) is a line of self service photo printing kiosks manufactured by the Eastman Kodak company.

The units typically consist of a computer, touchscreen, scanner, and one or more printer(s) in a single unit.
, which offers self-service processing of enlargements, reprints, minor print restoration and digital printing of images from a picture CD or digital camera card See memory card. . Rite Aid has also added Digital Memory Keeper in nearly 600 West Coast stores, a specialized computer system that is part of the one-hour photo lab.

The Digital Memory Keeper allows customers to archive up to 120 photo prints onto a picture CD as well as receive pictures online or a picture CD with same day in-store processing.

The company has also refreshed the look of its picture centers with new signage and fixtures. The new picture centers are being supported by in-store and parking lot signage, bag stuffers, associate buttons and weekly circular advertising.

Customers who want to find the Rite Aid store closest to them with the new services can visit Rite Aid's store locator at www.riteaid.com/stores/locator/ or call 1-800-RITEAID.

Rite Aid Corporation is one of the nation's leading drugstore chains with annual revenues of more than $14 billion and more than 3,600 stores in 30 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 16, 2001
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