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Rite Aid Adds Prescription Text Message Option to Email and Phone Alerts for Its On-the-Go Pharmacy Patients.

Rite Aid Patients Now Can Receive Mobile Text Messages When Their Prescriptions Are Ready, Also Refill and Pick-up Reminders

CAMP HILL, Pa. -- Rite Aid has made filling prescriptions even more convenient for its patients with the addition of automatic mobile text alerts when their prescriptions are ready and for refill and pick-up reminders. Patients now have the option to receive such messages by text, email or automated phone call.

Customers who "opt in" to the pharmacy alerts system by signing up for the service online also can be notified if there are any issues encountered after they've dropped off their prescription.

To receive alerts, patients must have an online account and complete the MyPharmacy online profile. Patients should have an existing prescription on hand to help them complete the profile. Those without a MyRiteAid account can create one by visiting

"This new service greatly enhances our ability to communicate with our patients while using the communication methods they prefer," said Robert Thompson, Rite Aid Executive Vice President of Pharmacy. "In addition to convenience, these alerts also help our patients stay current with their prescriptions and improve patient compliance in taking medications as prescribed."

The addition of text messaging to Rite Aid's pharmacy alerts program is powered by Sybase 365, the global leader in mobile messaging and mobile commerce services.

"According to the Sybase 365 Global Consumer Acceptance and Usage Report released earlier this year, the study found that consumers are looking for more from their phones, with 70 percent reporting interest in additional mobile services," said Marty Beard, Sybase 365 President.

Rite Aid Corporation (NYSE:RAD) is one of the nation's leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at
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Publication:Business Wire
Geographic Code:1U2PA
Date:Sep 21, 2010
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