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Rite Aid's LIVING MORE Senior Rewards Program Better Than Ever; Seniors Now Receive 10% off Most Items Every Tuesday.

CAMP HILL, Pa. -- Rite Aid (NYSE, PCX:RAD) today announced that its free senior loyalty program, Living More, is now offering more savings to seniors. Living More, which has over 1.6 million seniors enrolled, now offers members 10% off most items at Rite Aid stores every Tuesday.

Rite Aid's Living More program provides benefits and savings to Rite Aid patients who are at least 60 years old. Additional benefits for enrolled seniors include 10% off all cash prescriptions, 10% off Rite Aid brand products every day, unadvertised monthly specials throughout the store and special offerings targeted to seniors' specific lifestyles based on their buying habits.

"The overwhelmingly positive feedback we are getting from seniors who enroll in Living More encouraged us to offer even more to our members," said John Learish, Rite Aid senior vice president marketing. "Our patients over 60 are taking advantage of the special discounts available to them and we decided that we wanted to offer members even more discounts and savings to thank them for enrolling in Rite Aid's Living More program."

Living More members also have access to a quarterly online Living More newsletter, which includes articles that address personal areas of interest based on their purchases, or, if requested, a customized version of the newsletter containing coupons and articles mailed to their homes.

"Enrolled seniors appreciate the added benefit of customized information available in the privacy of their home," added Learish. "Not only do they receive benefits at every visit to their neighborhood Rite Aid, but they also continue to receive benefits on-line and in the mail."

Senior customers are asked if they would like to enroll in the free program when they make a pharmacy visit. If a customer wants to participate, they are automatically enrolled and receive a membership card and brochure explaining the benefits of the program. Once their Living More card is activated, a senior can use it immediately to receive benefits and savings throughout the store.

Rite Aid Corporation is one of the nation's leading drugstore chains with annual revenues of $16.8 billion and approximately 3,350 stores in 28 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

Note: Due to state law, seniors must be 62 to enroll in the program in New Jersey. Cash prescription discount is not offered in California due to the state mandated discount program for senior patients.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 17, 2005
Words:414
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