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RightAnswers Names Norup to Lead Company Marketing Efforts.


Seasoned Veteran to Drive Marketing and Business Development Initiatives

CLARK, N.J. -- RightAnswers, Inc., an industry-leading provider of end-to-end end-to-end

a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine.
 Self-Service solutions that combine innovative software, high-impact content and value-added client and content services, has announced that Kimball Norup has been named the company's Executive Vice President, Marketing. As part of his new position, Mr. Norup will be responsible for all activities related to marketing and business development.

Prior to joining RightAnswers, Mr. Norup was Senior Vice President, Marketing for the Nelson Family of Companies, a holding company in the human capital management industry, where he led the marketing efforts for seven businesses with a combined revenue total of $288 million in 2005. As the company's chief marketing officer, he architected and was responsible for all branding and marketing programs on behalf of each portfolio company.

"This is an exciting time to join the RightAnswers team," stated Norup. "The company is experiencing rapid growth and the opportunity to accelerate this growth while building a strong market position definitely exists. I'm looking forward to developing and executing a marketing plan to help the company achieve its business objectives."

Mr. Norup also served as Vice President, Marketing & Sales for Noverus, where he managed all corporate marketing and sales initiatives, and defined the company's online business model and partnering strategy. Prior to Noverus, he was President of Geodex International, a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 firm focused on strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . In this role he successfully grew the firm to become a respected industry leader with over 100,000 clients distributed across all areas of U.S. industry and government.

A graduate of California Polytechnic State University This article is about the university in San Luis Obispo, California. For Cal Poly Pomona, see California State Polytechnic University, Pomona.

California Polytechnic State University, commonly called Cal Poly
, San Luis Obispo San Luis Obispo (săn l`ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856. , he received a degree in Civil Engineering and subsequently earned an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 with honors from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  at Davis.

Mr. Norup will report to Jeffrey Weinstein, RightAnswers President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

"Kimball's proven success in leading the strategic marketing direction for high growth companies will be invaluable as RightAnswers continues to expand its product offering, increase its market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 and explore new areas from which to grow," said Jeffrey Weinstein, President and CEO at RightAnswers. "His drive and expertise in bringing to market software and content solutions focused on improving employee productivity will provide our team with tremendous insight as we hone our message and offerings to clients, prospects and partners."

About RightAnswers

RightAnswers, an industry leader in delivering effective knowledge solutions for over 10 years, provides internal Help Desk organizations with an end-to-end Self-Service solution that combines innovative software, high-impact content, and value-added client and content services. The RightAnswers Unified Knowledge Suite enables organizations to cost-effectively improve their end-users' and Support Analysts' productivity and efficiency while:

* Providing a 24x7, online channel for end-user support

* Reducing calls to the Help Desk

* Improving First Call Resolution Rates

* Reducing Call Escalation es·ca·late  
v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates

v.tr.
To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf.

v.intr.
.

Leveraging a unique blend of insight and experience, RightAnswers establishes and develops ongoing relationships to enable enterprises to meet their Support and business objectives, reduce overall Total Cost of Ownership and increase Return on Investment. For more information, please visit www.rightanswers.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
Words:505
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