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Browse Riell, Howard

1-19 out of 19 article(s)
Title Type Date Words
The spirits of Mexico: from the premium to the ultra-premium, a variety of distilled spirits products from Mexico are enjoying increasing popularity. Mar 1, 2007 3725
The straight story: sales of straight American whiskey continue to increase, spurred by gains among premium, super- and ultra-premium brands. Sep 1, 2006 2291
Liquid assets: these days, vodka's like money in the bank, and the American consumer can't seem to get enough of the category's new flavor introductions and superpremium expressions. May 1, 2006 3483
Raising Irish spirits: Irish whiskeys and creams continue their growing apeal with American consumers. Jan 1, 2006 2224
The Juniper spirit: once the most popular of the white spirits, the gin category is trying to regain some of its past standing. Jul 1, 2005 1945
Slow gin fizz: slowly but surely, gin marketers are seeing positive signs emerge in this classic spirit category. Jul 1, 2004 1901
Getting a line on cordials: an expanding array of colors, flavors and taste sensations continue to energize cordial & liqueur lines. May 1, 2004 1528
Catching the spirit: the scotch category is making slow but steady progress toward building its customer base. Mar 1, 2004 3126
Northern exposure: the control states represent a significant market for Canadian whisky and this market will continue to benefit as brands develop new ways to expand their consumer franchises. Jan 1, 2004 2266
A timeless spirit: Scotch marketers use a variety of strategies to try to expand the category. Mar 1, 2003 2865
Born in the USA: Bourbon, the native American spirit, continues to see positive activity in the premium and superpremium segments. Sep 1, 2002 2628
Making the most of the holidays. Sep 1, 2002 1967
Northern exposure: Even as their sales continue to decline slightly, canadian whisky producers remain cautiously optimistic, hoping to win over consumers with targeted marketing and merchandising plans. Jan 1, 2002 2612
Connecting the Dots: The beverage alcohol e-commerce picture begins to emerge amidst consolidation and innovation. Nov 1, 2001 2468
The Spirit of America. Sep 1, 2001 2755
Building the Business Through Customer Service. Sep 1, 2001 1967
Sweet Profits. Nov 1, 1999 1503
PLAYING THE NET. Brief Article Jul 1, 1999 2914
A CLEAR WINNER. Brief Article May 1, 1999 2279

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