Rick Dees makes his return, but with a touch of Espanol.AFTER more than a year of being sidelined from Los Angeles airwaves, radio star Rick Dees is back with a Latino-focused version of his longtime "Weekly Top 40 Countdown" show. "Rick Dees Weekly Top 40 Con Sabor" (With Flavor) debuted March 5 on KXOL-FM's (96.3) reggaeton and hip-hop station with a mix of Top 40 artists and rising stars such as Daddy Yankee and Ivy Queen. It airs from 6 a.m. to 10 a.m. each Sunday on the Spanish Broadcasting System Spanish Broadcasting System, Inc. (NASDAQ: SBSA) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media. Inc. station, with plans for eventual syndication. Dees, who produces the show from studios in Burbank, said he's working hard to improve his "serviceable Spanish" and intends his show to be as bilingual as KXOL, which saw its Arbitron ratings jump after moving last spring to the distinctive reggaeton and hip-hop format aimed at young Hispanics. "My assignment is to help rebrand rebrand Verb to change or update the image of (an organization or product) KXOL as a general market radio station so that they get to the same budgets as a KROQ or a KIIS KIIS Kansai Institute of Information Systems ," said Dees, referring to two of the L.A. market's top five stations. "I want advertisers to realize that this is the future and take a percent of their budgets and spend it on KXOL." Dees, a Radio Hall of Fame History The National Radio Hall of Fame and Museum, located in the Museum of Broadcast Communications in Chicago, Illinois, is a museum dedicated to recognizing those who have contributed to the development of the radio medium throughout its history in the United States. inductee and Hollywood Walk of Fame The Hollywood Walk of Fame is a pavement along Hollywood Boulevard and Vine Street in Hollywood, Los Angeles, California, United States, which is embedded with more than 2,000 five-pointed stars featuring the names of not only human celebrities but fictional characters honored by honoree, hosted the morning drive-time show on KIIS-FM (102.7) from 1982 to 2004, as well as the syndicated "Weekly Top 40 Countdown." KIIS management exercised a "pay or play" option in the last year of his contract that sidelined Dees for much of 2004 and 2005 as Ryan Seacrest took over the morning show. In the meantime Adv. 1. in the meantime - during the intervening time; "meanwhile I will not think about the problem"; "meantime he was attentive to his other interests"; "in the meantime the police were notified" meantime, meanwhile , Dees has helped launch an online virtual music store, Burn Lounge, and continued work as a financial backer and cofounder co·found tr.v. co·found·ed, co·found·ing, co·founds To establish or found in concert with another or others. co·found of Fine Living, an E.W. Scripps Co.'s L.A.-based cable TV network. Outside L.A., the "Weekly Top 40 Countdown" is heard in more than 350 U.S. stations and in 125 countries. In addition to the "'Con Sabot" version, Dees markets a "hot adult contemporary" countdown that he said. "is more Coldplay and Santana than the Beyonce and Pussycat Dolls you'd hear on my regular show." Despite his new endeavors, Dees is interested in eventually, returning to a daily gig. "What I was built to do was a morning radio show--I love that and want to get back to that again at some point." said Dees. |
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