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Richardson to Launch New Web-Based Pharmaceutical Sales Training Program at the American Society of Training and Development Conference - May 24-26, 2004.


Business Editors

American Society of Training and Development Conference

Booth #1926

PHILADELPHIA--(BUSINESS WIRE)--May 19, 2004

Richardson, a leading sales training and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, today announced that they will be releasing a new Web-based training program for Pharmaceutical Sales Representatives pharmaceutical sales representative Detailer, Drug rep Drug industry A drug company employee who regularly visits physicians and office practices, providing information on the company's products–usually putting a negative 'spin' on competitors' products. See Detailing.  at the upcoming International American Society of Training and Development (ASTD ASTD American Society for Training and Development
ASTD American Society of Training and Development (Alexandria, Virginia)
ASTD Air-Sea Temperature Difference
ASTD Air Supported Threat Defense
) Conference and Exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. , May 24-26 in Washington, DC - booth #1926.

Richardson's new "Pharmaceutical Sales: The Five-Minute Dialogue" prepares Pharmaceutical Sales Representatives to successfully execute need-based sales dialogues with physicians and other healthcare professionals. Designed to help even the best performers, this online training program builds the skills to help reps gain access, meet needs, and obtain commitment to drive sales revenue.

Fast, bite-sized, and substantive, "Pharmaceutical Sales: The Five-Minute Dialogue" is the newest addition to Richardson's four-star eLearning sales library. Each of the programs six courses offers a full twenty minutes of intense interaction, coaching, an assessment test, action plan, tools, and resources for a complete learning experience. At the conclusion of the program, sales representatives will be able to:

-- Establish rapport The former name of device management software from Wyse Technology, San Jose, CA (www.wyse.com) that is designed to centrally control up to 100,000+ devices, including Wyse thin clients (see Winterm), Palm, PocketPC and other mobile devices.  and set the tone of the dialogue

-- Identify the needs of the physician to tailor a solution

-- Position products and shape the perception of the value

offered

-- Understand and confidently address physician's objections

-- Increase likelihood of gaining a commitment to prescribe pre·scribe
v.
To give directions, either orally or in writing, for the preparation and administration of a remedy to be used in the treatment of a disease.
 

products

A demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching.

2. demo version.

3.
 will be available at the conference so that booth visitors can experience the product first hand.

Also at the ASTD show, Richardson will be featuring its award-winning, blended Call Center A call center that allows agents to both make and receive calls as demand and strategy dictate. Combining automatic call distribution for incoming calls with predictive dialing for outbound calls, it makes more efficient use of an agent as each can handle the overflow of the other.  training solutions made up of Web-based and Instructor-led programs in Consultative Telephone Selling, Exceptional Customer Service, and Coaching. These customized training solutions focus on increasing sales, cross- and up-selling, one call resolution and insuring an exceptional customer experience.

About Richardson - Richardson (www.richardson.com) is a leading sales training and consulting firm. We accelerate the productivity of sales people by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy. Utilizing our comprehensive curriculum, coaching, and consulting, we help develop the critical skills sales organizations need to win. Our curriculum includes sales, sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and interactive eLearning. Leveraging more than 25 years of seminar and consulting experience, Richardson now offers eLearning Richardson QuickSkills as a flexible, interactive, high-impact eLearning alternative to clients and individuals worldwide.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 19, 2004
Words:392
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