Richard Rosen Heralded As Business-to-Business Marketer of the Year.Business Editors/High-Tech Writers PORTLAND, Ore.--(BUSINESS WIRE)--March 13, 2003 AlloyRed's President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Recognized For Perfecting the Art of Integrated Marketing and Making Advertising Accountable The Direct Marketing Association announced today it has named Richard Rosen, president of the Portland-based advertising agency AlloyRed, "B-to-B Marketer of the Year." Rosen was selected by the Direct Marketing Association's B-to-B Council for pioneering the art of integrated marketing and innovating a methodology called Brand-Interaction, which links advertising to accountability in a way that has never been done before. "We selected Richard Rosen because he has perfected the art of integrated marketing," said Bernice Grossman, president DMRS DMRS Diary Message Reporting System DMRS Diocesan Migrant and Refugee Services, Inc (El Paso, Texas) DMRS Data Management & Retrieval System DMRS Dynamic Mechanical Rheometer System DMRS Dual Mode Radar System Group and Chair of the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. B-to-B Council. "He is a true pioneer in the refined art of direct response advertising and justly deserves this recognition." An internationally acclaimed authority on customer acquisition and retention, Rosen's status as a visionary among clients and industry luminaries is garnering a massive following. Businesses across the U.S. are queuing to sign up AlloyRed, making it one of the hottest agencies in the country. Rosen has created marketing campaigns for clients such as Primavera pri·ma·ve·ra 1 or pri·ma ve·ra n. 1. A tree (Cybistax donnellsmithii) of Mexico and Guatemala, having opposite, palmately compound leaves, yellow flowers, and close-grained, light-colored wood. 2. Systems, 3M, Lucent, Symantec, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and TaylorMade Golf, and some of their most recent client additions, including Merant and Fios, recognize that Rosen and AlloyRed have a differentiated approach that is building brand and moving customers to action. "It comes as no surprise to see Richard win this recognition," says Marialena Castura, Director, Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , at Primavera Systems. "He knows how to help make his clients successful, how to move the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. forward. Richard presents us with powerful creative, combined with an out-of-the-box strategy that provides a return on investment; he understands how to lead customers to us with compelling messaging that will resonate res·o·nate v. res·o·nat·ed, res·o·nat·ing, res·o·nates v.intr. 1. To exhibit or produce resonance or resonant effects. 2. with our prospects. He's a true visionary and we're thrilled with our partnership with AlloyRed under Richard's unique perspective and leadership." Brand-Interaction combines awareness and interaction marketing to engage audiences in respectful dialogue, delivering messages to customers that speak to them where they are in the sales cycle. While other agencies look at advertising as an exercise in brand awareness, Rosen sees it as a way to generate sales and leads, while building brand. He has focused all his company's energy towards driving interaction through passionate content, high entertainment value, and unmatched creative acumen. Brand-Interaction advertising is based on the understanding that customers will always listen when the message and timing are right. "I'm so honored by this recognition," said Rosen, after being named the DMA's B-to-B Marketer of the Year. "It's wonderful because it allows AlloyRed another opportunity to deliver our message that Brand-Interaction advertising works. We understand that companies want more from advertising than a typical approach, and deliver quantifiable loyalty by driving prospects and customers to interact with a brand. I am so thrilled to be working with the experts in our AlloyRed team who epitomize this approach to marketing and advertising." Rosen is a frequent speaker on integrated marketing and return on investment in terms of sales Terms of sale Conditions under which a firm proposes to sell its goods or services for cash or credit. and brand equity, having spoken at engagements such as The Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. , Direct Marketing Association Conferences, Creative Conferences and general business, marketing and advertising events throughout the world. He is an active participant in his community, supporting non-profit organizations such as the Clackamas Women's Shelter A Women's Shelter is a place of temporary refuge and support for women escaping violent situations, such as rape, and domestic violence. Having the ability to leave a situation of violence is valuable for women who are under attack because such situations frequently involve an and Committed Partners for Youth. About AlloyRed AlloyRed specializes in Brand-Interaction marketing programs designed to drive demand, accelerate the sales cycle, and nurture customer relationships while building brand. Its proven approach has generated award-winning work for a diverse range of clients, including Symantec, Primavera Systems, Merant, Max-Viz, GE Capital, Fios and TaylorMade-Adidas. For more information call 503/224-9811 or visit www.alloyred.com |
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