Richard L. Ritchie Named Chairman of Protocall Technologies' Audit Committee.

COMMACK, N.Y. -- Richard L. Ritchie, an independent investor and former Executive Vice President and Chief Financial Officer of Big Flower Holdings, Inc., has been named Chairman of the Audit Committee of Protocall Technologies Incorporated (OTC: PCLI.OB). Protocall, which became a publicly traded company in July 2004, is the innovator of on-demand digital content delivery systems for the retail marketplace.

As Audit Committee Chairman, Mr. Ritchie will advise Protocall's Board of Directors in fulfilling its corporate and accounting oversight responsibilities including compliance with the Sarbanes-Oxley Act. He will direct the Audit Committee's review of the company's financial reporting process, the internal and external audit process, and the process for monitoring compliance with SEC public and accounting regulations, as well as with Protocall's internal code of conduct and ethics.

At Big Flower Holdings, Inc., which was a New York Stock Exchange-traded company and a leading advertising and marketing services company, Mr. Ritchie was directly responsible for the controller and treasury functions, investor/equity analyst relations, external financial reporting, financings and overall financial leadership of that company. He previously performed the same functions as Senior Vice President and Chief Financial Officer at Harte-Hanks, Inc. (NYSE: HHS), a direct marketing services company.

Mr. Ritchie brings to the Protocall Audit Committee more than 25 years of financial management experience which also included financial officer positions at James River Corporation and at the U.S. subsidiary of Canadian National Railway (NYSE: CNI). He has participated in numerous acquisitions and divestitures as well as a leveraged buyout and an initial public offering of common stock. He is a certified public accountant and began his career at a predecessor company to KPMG. Mr. Ritchie meets the SEC's financial expert qualifications to lead the Audit Committee.

Mr. Ritchie earned both M.B.A. and B.A. degrees from the College of Business at Michigan State University and attended the Program for Management Development at the Harvard Business School.

About Protocall Technologies

Protocall Technologies Incorporated (OTC: PCLI.OB) (www.protocall.com) is the innovator of on-demand digital content distribution. Its flagship SoftwareToGo(R) electronic delivery system is the industry's standard for on-site production of brand name software CDs, for both traditional and Web retailers. Protocall provides retailers and digital content owners with specialized systems programming, digital rights management and electronic merchandising services for front and back-end fulfillment operations.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the companies, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in current and periodic reports and other documents filed by Protocall Technologies with the U.S. Securities and Exchange Commission. Protocall Technologies undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.