RichLink 3.0 Unveiled at Upside's Showcase 2001; Automated Content Enrichment Closes Customer Communication Gap for Global eCommerce, HealthCare, Financial Services and High Technology.Business Editors/High-Tech Writers Showcase 2001 Booth No. 1 PALM SPRINGS, Calif.--(BUSINESS WIRE)--Jan. 23, 2001 Sentius Corporation today announced general availability of RichLink(R) 3.0, which extends the capabilities of Automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. Content Enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. (ACE) to global eCommerce, healthcare, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and high-technology. The interactive nature and content management abilities of RichLink 3.0 work to close the communication gap between an online company and its audiences by enriching Web pages with relevant, contextual content--directly providing more information exactly where the reader seeks it. "Following a rigorous selection process that involved hundreds of applicants, we selected Sentius Corporation as a Showcase demonstrator dem·on·stra·tor n. 1. One that demonstrates, such as a participant in a public display of opinion. 2. An article or product used in a demonstration. demonstrator Noun 1. , showcasing RichLink 3.0," said Jesse Berst, Showcase executive producer. "We're pleased that Showcase attendees will be among the first to see RichLink 3.0." About RichLink 3.0 RichLink 3.0 enhances electronic content with rich layers of automatic pop-up information that educate and assist readers without sending them to another Web page. Working on a user opt-in principle, RichLink 3.0 allows readers to simply click on a highlighted term to view an associated pop-up "Knowledge Burst(TM)" in the form of text, graphics, interactive surveys, multimedia materials or foreign language content. RichLink 3.0 requires no plug-ins or desktop software download and features an improved user interface. "RichLink 3.0 lets companies with complex products get their messages to diverse audiences in a quick and appropriate fashion," said Marc Bookman, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sentius. "RichLink has the potential to revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way we interact with and buy products from pharmaceutical, financial services and high-technology companies." Using RichLink 3.0, companies can offer targeted, contextual explanations of complex messages and terminology. Each Knowledge Burst builds credibility by listing the source of its content and including a feedback loop that allows readers to e-mail the host site. Sentius also offers a service that allows companies to add their own relevant content such as product explanations or terminologies (as often found in corporate glossaries Contents Overviews Academia Topics Basic topics Glossaries Categories List of glossaries Art and culture Geography and places ), thus integrating and aggregating their corporate content into a customized database to enrich their own Web pages. "RichLink really takes advantage of presenting new information in context -- right when you have a reader's attention," said Joshua Duhl, contributing analyst, IDC Document and Content Technologies. "RichLink is to text what interactive television wants to be for television -- interacting with the viewer in the context of a program." eGlobalization Functionality RichLink 3.0 gives Global 2000 companies a cost-effective, efficient means to share information over worldwide intranets, extranets and Web sites. Users anywhere can work from the same English-based information and gain deeper understanding where they need it by clicking on a term or phrase to view associated RichLink content in their local language. The solution integrates smoothly into a company's document workflow system, instantly globalizing critical information and making it available to employees, sales teams and resellers worldwide. RichLink content library currently offers vertical industry content in Dutch, French, German, Italian, Japanese and Spanish as well as general language content in these and other languages. RichLink 3.0 has been enhanced to support Unicode in standard browsers. "I thought it was ingenious in·gen·ious adj. 1. Marked by inventive skill and imagination. 2. Having or arising from an inventive or cunning mind; clever: an ingenious scheme. See Synonyms at clever. 3. ," recalled Masataka Ueki, director of Information Systems within Seiko Epson's intellectual property department. "RichLink easily moves among multiple dictionary databases without any problems, offers several professional terminology databases, processes information at a high speed, and is economically viable. Utilizing RichLink's features, we anticipate significant savings that would otherwise have been spent on translations." Applying RichLink to Vertical Markets RichLink 3.0 serves specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. industries by providing screened, qualified content to extend understanding of core terminology and information. In healthcare, RichLink 3.0 can help both physicians and consumers visiting medical sites gain information such as term definitions or clinical drug descriptions. Similarly, financial service Web sites can use RichLink 3.0 to provide users with business and finance definitions and relevant market information such as company profiles, product information and reports that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems them to make informed decisions quickly without being forced to leave the page. In the high-technology arena, an effective extranet allows companies to access information both within the company and with authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: suppliers, vendors, partners and customers. RichLink 3.0 speeds up the distribution of that knowledge with pop-up product and service information. Sales teams benefit as they see reduced research times, finding more relevant information immediately accessible. About Sentius Sentius Corporation is an Internet infrastructure and services company dedicated to global corporations that aspire to aspire to verb aim for, desire, pursue, hope for, long for, crave, seek out, wish for, dream about, yearn for, hunger for, hanker after, be eager for, set your heart on, set your sights on, be ambitious for make their e-business and Web marketing more effective. The company is the creator of RichLink(R), the world's first Internet-based service that automatically adds rich contextual information to Web pages that instantly pop up at the user's request. Customers like Asahi and Seiko Epson Seiko Epson Corporation (セイコーエプソン株式会社 use RichLink Content Enrichment Services to enhance user experience and loyalty at the point of impact, while increasing the value and revenue potential of online content. RichLink pop-up content includes product explanations and images, interactive surveys, terminology and foreign language definitions, Web links, audio and video. Sentius' content partnerships include Merriam Webster, Lernout & Hauspie and Nova. Alliance partners include IBM/Lotus Japan, CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International Japan and Reuters Health. Sentius is located in Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. For more information, visit us at Booth No. 1 at Showcase or go to www.richlink.com. Note to Editors: RichLink(R) is a registered trademark of Sentius Corp. All other trademarks and registered trademarks are the properties of their respective companies. |
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