Rewards Network and Dine Originals Team Up on Behalf of Restaurant Owners Nationwide.

CHICAGO -- Today, Rewards Network(SM) and Dine Originals(TM) announced the launch of an alliance designed to help restaurateurs grow their business in the face of escalating competition for consumers' discretionary dining dollars.

Dine Originals is the trademarked brand for CIRA, the Council of Independent Restaurants of America. With chapters in more than 20 cities across the country, CIRA is dedicated to furthering the interests of independent restaurant owners. Over 700 restaurants are CIRA members. Explained President Don Luria, "Big chains invest a lot of money to market their restaurants. Rewards Network can provide independent restaurateurs with that same level of support to help them grow their business."

"Our program can help give Dine Originals restaurants a competitive edge," said Ron Blake, president and CEO of Rewards Network. "By putting the power of our marketing and loyalty programs into the hands of these independent operators, they'll secure targeted exposure before millions of affluent diners, frequent flyers and corporate cardholders they could never otherwise reach. And with our member ratings and feedback, restaurateurs will be able to constantly monitor and improve their customers' overall dining experience."

Through Rewards Network's alliance with CIRA, participating Dine Originals restaurants can take advantage of Rewards Network's marketing activities, including promotion across multiple web, email and direct mail channels. Additionally, when Rewards Network members dine at participating Dine Originals restaurants, they'll earn rewards - frequent flyer miles, college savings, loyalty points or Cashback Rewards(SM) savings - for every dollar spent. Participating restaurants will also receive detailed business intelligence reports to help them run their business better.

Dine Originals members interested in this offer should contact Rewards Network Merchant Services at 1-800-422-5155, or visit www.restaurants.rewardsnetwork.com for more information.

About Dine Originals(TM) /CIRA

CIRA is a trade organization that serves the needs of independent restaurant operators. CIRA's mission is to educate the public and give independent restaurateurs the voice and buying clout they need to compete in today's marketplace. Working collectively under the Dine Originals umbrella, member restaurants annually generate $1.4 billion in sales and spend $450 million on good and services. CIRA is headquartered in Tucson, AZ. For further information or to start a local Dine Originals chapter, visit www.dineoriginals.com or contact Don Luria at [phone].

About Rewards Network

Rewards Network (AMEX:IRN), headquartered in Chicago, Illinois, is a leading provider of marketing services and loyalty programs to the restaurant industry. Thousands of participating restaurants and other merchants across North America benefit from the Company's extensive email, internet and print marketing efforts; member ratings/feedback and other business intelligence; customer loyalty programs; and access to capital. In conjunction with leading airline frequent flyer programs, club memberships, and other affinity organizations, Rewards Network provides over three million members with incentives to dine at participating restaurants, including airline miles, loyalty/reward program points, and Cashback Rewards(SM) savings. Additional details about Rewards Network can be found at www.rewardsnetwork.com or by calling 1-877-491-3463.