Rewards Network Announces Addition of Acclaimed Dallas Restaurant Bob's Steak & Chop House.

CHICAGO -- Bob's Steak & Chop House in Dallas, one of the nation's premiere steak restaurants, and Rewards Network, a leading provider of marketing services and loyalty programs to the restaurant industry, have entered into a relationship to further market Bob's to diners across the country.

Specializing in Midwestern prime beef, sirloin steaks, filet mignon and their signature glazed carrots, Bob's Steak & Chop House offers diners an upscale yet traditionally-styled setting. "We've been here for 13 years and our diners know they can come here and count on getting a great meal and great atmosphere," said owner Bob Sambol. D Magazine has rated Bob's Steak & Chop House the Best Steakhouse in Dallas for eight years in a row. The restaurant is also a recipient of the national DiRoNa distinction, which only 800 fine dining establishments can claim. "We're very proud of the fact that we've been a DiRoNa recipient since 1999 and were the first steakhouse in Dallas to receive the honor," said Sambol.

As part of Rewards Network, Bob's Steak & Chop House is marketed through Web pages on the Rewards Network site and included in printed mailings and targeted emails to Rewards Network members. In addition, Bob's will receive detailed customer intelligence and marketing reports, including member ratings and feedback, to help gain a better understanding of the restaurant's diners. "I see a lot of value in Rewards Network for Bob's," said Sambol, "I believe it's a program that is indicative of the quality of my restaurant, and look forward to offering these rewards to my customers."

"We're very pleased to bring the value of our program to a restaurant as acclaimed as Bob's Steak & Chop House," said Ron Blake, president and CEO of Rewards Network. "We are confident his customers, be they regulars or new to the experience of dining at Bob's, will enjoy an excellent meal and the benefits that come with being a part of Rewards Network."

For more information about the Rewards Network program in Dallas, contact representative Heather Zorka at [phone] or visit www.rewardsnetwork.com.

Bob's Steak & Chop House

* 4300 Lemmon Ave, Dallas, TX 75219, [phone], [e-mail]

About Rewards Network

Rewards Network (AMEX:IRN), headquartered in Chicago, Illinois, is a leading provider of marketing services and loyalty programs to the restaurant industry. Thousands of participating restaurants and other merchants across North America benefit from the Company's extensive email, internet and print marketing efforts; member ratings/feedback and other business intelligence; customer loyalty programs; and access to capital through the purchase of dining credits. In conjunction with leading airline frequent flyer programs, club memberships, and other affinity organizations, Rewards Network provides over three million members with incentives, including airline miles, loyalty/reward program points, and Cashback Rewards(SM) savings. Additional details about Rewards Network can be found at www.rewardsnetwork.com or by calling 1-877-491-3463.