Revving up reality.Following the draft of feature film "Talladega Talladega (tălədē`gə), city (1990 pop. 18,175), seat of Talladega co., NE central Ala., in the Blue Ridge foothills; inc. 1835. There are significant marble and limestone quarries. Nights, Los Angeles-based Cinamour Entertainment has signed a deal to co-produce 13 one-hour episodes of "Reality Racing--The Rookie Challenge The Rookie Challenge is a competition held during the NBA All-Star Weekend on the day prior to the regular All-Star game. From 1994 until 1998, the event was called the "Rookie Game," and composed entirely of first-year players. ." The show will put amateur drivers behind the wheel for a chance to compete at an official NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. speed contest. "Given the popularity of NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. , and the fact that 75 million Americans consider themselves to be racing fans, it was a natural fit to develop programming to cater to this huge audience," said Lee Schaefer Schäfer is German language word for shepherd. It is also a common surname, alternatively spelled Schaefer or Schaeffer (or anglicised to Shafer or Shaffer). , president of Reality Racing, a Florida company that will co-produce the series with Cinamour. "Talladega Nights: The Ballad of Ricky Bobby," a comedy about stock cars released by Sony Pictures Entertainment in August, has grossed $142 million at the box office, confirming again the viability of NASCAR material for media companies. For sponsors that's old news: NASCAR has more than 30 primary sponsors, including the Big Three U.S. car makers, not to mention hundreds of brands that support particular racing teams. Cinamour will handle worldwide distribution of the show. For six seasons, the company has produced and syndicated the reality series "Cheaters." |
|
||||||||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion