Revlon Supports Breast Cancer Awareness Month with Special ''Kiss for the Cause'' Moisturous Lipcolor Shades.Lifestyle Editors/Business Editors NEW YORK--(BUSINESS WIRE)--Oct. 14, 2003 Proceeds raised will support The National Breast Cancer Coalition The National Breast Cancer Coalition (NBCC) is a grassroots membership organization, comprised of hundreds of member organizations and tens of thousands of individuals dedicated to ending breast cancer through action and advocacy. Revlon Inc. (NYSE NYSE See: New York Stock Exchange :REV), a global leader in color cosmetics, is continuing its long-standing support of the fight against breast cancer. During the remainder of October, Revlon's "Kiss for Cause" Moisturous(TM) Lipcolor shades will be available at mass outlets and drug stores nationwide. There will be five "Kiss for the Cause" shades involved in this event, including three limited-edition and two shades from the regular Moisturous line. For every one of these five "Kiss for the Cause" Moisturous shades sold at retail, Revlon will donate $1.00 to the National Breast Cancer Coalition (NBCC NBCC New Brunswick Community College NBCC National Book Critics Circle (since 1974; New York City) NBCC National Breast Cancer Coalition NBCC National Breast Cancer Centre NBCC National Board for Certified Counselors, Inc. ). "Kiss for the Cause"... Each limited-edition Moisturous(R) Lipcolor shade is packaged in a sleek silver lipcolor tube and features a uniquely designed pair of "puckered lips" that inspires more than lip service lip service n. Verbal expression of agreement or allegiance, unsupported by real conviction or action; hypocritical respect: ! The "Kiss for the Cause" shades include: -- Winning Roses (limited-edition) -- Courageous Crimson (limited-edition) -- Resilient Raisin (limited-edition) -- Sweetwater Pink -- Mauve So Moist About Moisturous Lipcolor... A hydrating lipcolor that refreshes lips with a boost of 100% moisturization. The innovative gel formula means lips glisten and shine in sheer, mouth-watering mouth·wa·ter·ing or mouth-wa·ter·ing adj. Appealing to the sense of taste; appetizing: the mouthwatering aroma of a baking pie. Adj. 1. minimum colors, but without the weight! Lips look luscious in high shine and stay soft, smooth and conditioned. Available in 24 glistening glis·ten intr.v. glis·tened, glis·ten·ing, glis·tens To shine by reflection with a sparkling luster. See Synonyms at flash. n. A sparkling, lustrous shine. shades that resist fading, feathering The appearance of jagged edges on moving objects in an interlaced display. Also known as "combing," this artifact is created because the image moves from one video field (odd lines displayed) to the next video field (even lines filled in while odd lines still present). and bleeding for fresh, dewy dew·y adj. dew·i·er, dew·i·est 1. Moist with or as if with dew: dewy grass in early morning. 2. Accompanied by dew: a dewy morning. 3. , mouth-watering shine. About the National Breast Cancer Coalition... The National Breast Cancer Coalition (NBCC) works to change breast cancer-related public policies and supports education programs. The NBCC's goal is to end breast cancer through promoting research, improving access to care and treatment, as well as increasing government advocacy. NBCC can be found online at www.stopbreastcancer.org About Revlon Revlon is a worldwide cosmetics, skin care, fragrance, and personal care products company. The Company's vision is to become the world's most dynamic leader in global beauty and skin care. Websites featuring current product and promotional information, as well as corporate investor relations information, can be reached at www.revlon.com, www.almay.com and www.revloninc.com. The Company's brands, which are sold worldwide, include Revlon(R), Almay(R), Ultima(R), Charlie(R), Flex(R), and Mitchum(R). |
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