Revlon, One of the World's Most Recognizable Names in Beauty Rules the Red Carpet; A ''Priceless'' Gift for Each Nominated Actress Is Unveiled.

NEW YORK -- Snagging one of those little gold guys at the Kodak Theater is just the icing on the cake. If you're a female Oscar nominee, the best part of the week before the big night is receiving the royal treatment courtesy of Revlon. The cosmetic giant who has demonstrated an astounding track record for aligning themselves with some of the Motion Picture Academy's favorite leading ladies by signing Halle Berry, Julianne Moore and Susan Sarandon as spokeswomen, has just unveiled a stellar line-up of activities to help this season's most sought-after actresses enjoy their big moment beautifully. E[acute accent]On Monday, February 21, Revlon kicked off Oscar Week when it opened its doors - by invitation only - to the Revlon Red Carpet Lounge at the Four Seasons Hotel in Beverly Hills. According to public relations director Ellen Maguire, the posh suite was created as a haven for A-list guests to visit and "cool off before the week heats up." During the week, celebrities and their stylists will be to able to enjoy champagne and hors d'oeuvres while previewing the glittering Kwiat Red Carpet Collection of diamonds and colored gems and the shoes and evening bags of London-based "it girl" designer Anya Hindmarch. E[acute accent]Celebrity editorial makeup artist Troy Jensen, who is working with Best Actress nominee Catalina Sandino Moreno on her Oscar look, will be available by appointment to consult with stylists and actresses and create customized day and evening looks using Revlon's red carpet worthy products including Super Lustrous Lipstick, Super Lustrous Lipgloss, ColorStay Overtime Sheer Lipcolor, Fabulash Mascara and ColorStay 12 Hour Eye Shadow. Each guest will be gifted with a collection of products chosen exclusively for them. E[acute accent]In addition to providing glitz and glamour to the week in their luxe suite, Revlon is bestowing each Best Actress and Best Supporting Actress nominee with a truly exquisite and "priceless" gift. The company commissioned Anya Hindmarch to create one-of-a-kind Bespoke Ebury handbags in luxurious box calf - lined in Revlon red suede. The Oscar nominated actresses will receive their bag filled with makeup personally selected by Troy Jensen, who created exclusive Revlon day and evening looks for each of them. Produced in Italy by hand by the country's finest craftsman, one bag normally takes four months to complete. Hindmarch "worked miracles" for Revlon says Maguire, and is having the bags flown from Milan to Los Angeles accompanied by a representative of her company so that they arrive in time for Oscar week. E[acute accent]Each actress' bag will feature a special, secret message from her leading man and director - in their own handwriting -- -- embossed onto the leather lining. In addition to being chic and stylish, the one-of-a-kind bags will certainly become valuable heirlooms. E[acute accent]"We are thrilled with being able to honor these incredible women with something that marks their extraordinary performance in a very unique way," says Revlon's Maguire. "In addition to the Academy Awards ceremony and parties, nominees are busy with pre-Oscar lunches, teas and other events. The day and evening makeup looks Troy has created will ensure that each of the nominees look confident and sexy throughout the week." E[acute accent]One of the hottest tickets in town will be an invitation to Revlon's pre-Oscar party to be held on Wednesday, February 23 at the Four Seasons Hotel. The evening is expected to draw a roster of famous faces including nominees and previous Oscar winners. Guests will have the chance to win one of three exquisite prizes: a Kwiat diamond necklace, an Anya Hindmarch Bespoke Ebury bag with Revlon red lining and a private makeup consultation with Troy Jensen. E[acute accent]Revlon's long-standing history with Hollywood dates back to the 1950s when actress Barbara Britton was the face of the brand. The company's current print and television campaign features Best Actress Oscar winners Halle Berry (a presenter at this year's ceremony and a Revlon spokeswoman since 1996) and Susan Sarandon, multiple nominee Julianne Moore and rising stars Eva Mendes ("Hitch") and Kate Bosworth ("Beyond the Sea"). The actresses recently appeared together in the company's latest commercial directed by Robert Altman. E[acute accent]Having a strong presence at the Oscars and working closely with this year's female nominees is only natural for Revlon. "The red carpet has become a showcase for fashion and beauty inspiration," says Stephanie Klein Peponis, Chief Marketing Officer, Revlon. "Our rich heritage partnering with the most talented women in the entertainment industry is very special to us. When it comes to making a strong style statement at the Oscars, Revlon owns the red carpet." E[acute accent]The company isn't just focusing solely on Oscar's A-list attendees. On the afternoon of the awards a team of Revlon style consultants will be distributing red satin clutches to the fans in the bleachers of the Kodak Theater. The bag will contain celebrity favorites Fabulash Mascara and Super Lustrous Lipstick in a range of camera-ready shades. "The fans and the excitement they create are an integral part of the Oscar experience," says Maguire. "Revlon wants to make their trip to the Oscars even more fun by giving them the star treatment." E[acute accent]Revlon is a worldwide cosmetic, fragrance and personal care products company. The Company's vision is to deliver the promise of beauty through creating and developing the most consumer preferred brands. Websites featuring current product and promotional information, as well as corporate investor relations information can be reached at www.Revlon.com, www.Almay.com and www.RevlonInc.com. The Company's brands include Revlon(R), Almay(R), UltimaII(R), Charlie(R), Flex(R) and Mitchum(R) and they are sold worldwide.