Printer Friendly

Review of marketing research; v.3.

9780765613066

Review of marketing research; v.3.

Ed. by Naresh K. Malhotra.

M.E. Sharpe, Inc.

2007

208 pages

$99.95

Hardcover

HF5415

Malhotra (marketing, Georgia Institute of Technology) compiles seven articles on important areas of marketing research, by scholars of marketing and business from the US, Canada, France, and Turkey. Articles review the literature, offer commentary, discuss future developments, and present empirical studies. This volume in particular focuses on the firm and the consumer. Articles here and in the previous two volumes are longer than standard journal length, in addition to being more expository and focusing on implementing new concepts and procedures. Coverage encompasses customer relationships, diffusion of new products, cultural and cross-cultural psychological approaches, consumer responses to price, store brands, language structure, and visual data and presentation. The contents of the first two volumes are listed at the beginning of the book. There is no index.

([c]20072005 Book News, Inc., Portland, OR)
COPYRIGHT 2007 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Reference & Research Book News
Article Type:Book review
Date:May 1, 2007
Words:155
Previous Article:Tell 'Acharneh 1998-2004; preliminary reports on excavation campaigns and study season.
Next Article:Prison city; life with the death penalty in Huntsville, Texas.
Topics:


Related Articles
Juvenile Gangs, 2nd ed.
Offender Rehabilitation in Practice.
Handbook of electroluminescent materials.
Marc Blitzstein: a Bio-Bibliography.
The legal research and writing handbook; a basic approach for paralegals, 4th ed.: Workbook.
Judaism and Hellenism reconsidered.
Peter W. Greenwood, Changing Lives: Delinquency Prevention as Crime Control Policy.
Albert R. Roberts and Kenneth R. Yeager, Foundations of Evidence Based Social Work Practice.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters