Review How Consumers Approach Food Consumption and Purchase Decisions in The US.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c38328) has announced the addition of American Lifestyles in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering. Drawing data from our full 2005 library of market research, this report examines prevalent themes that have emerged across an array of consumer markets in the US. Further detail about the contents of this report will be available prior to publication. Theme: Obesity Americans are increasingly sedentary, with too little physical activity to offset caloric caloric /ca·lo·ric/ (kah-lor´ik) pertaining to heat or to calories. ca·lor·ic adj. 1. Of or relating to calories. 2. Of or relating to heat. consumption. This chapter examines the demographics of the obesity epidemic, and explores the behavior and attitudes contributing to our nation's unhealthy habits. Theme: Niche Foods This chapter looks at foods with limited consumer appeal, and examines the way consumer attitudes drive sales of these specialty products. Three broad categories of niche foods have been identified and, using data from a variety of reports written in 2005, the report illustrates the ways in which consumers approach food consumption and purchase decisions. Theme: Multi-Tiered Marketing Growing per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals. disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also has made it possible for consumers to aspire to aspire to verb aim for, desire, pursue, hope for, long for, crave, seek out, wish for, dream about, yearn for, hunger for, hanker after, be eager for, set your heart on, set your sights on, be ambitious for a higher standard of living, and manufacturers have learned that every consumer has the potential to be a luxury consumer. This chapter of American Living examines the current economic conditions and consumer attitudes towards budget, mass, and luxury goods. Theme: Young Adults and Technology While older adults are top dogs in most markets and for most products, goods, and services, it is in the realm of technology that the younger adults can assert a position of superiority. This section of American Living examines young adults and their relationship with the new technology. During 2005, we have studied a number of tech markets including portable DVD players A handheld device with a built-in DVD drive and flip-over lid that contains a screen, typically 6" to 10" in size. It may support rear seat passenger viewing, in which case the unit is hung upside down from the back of the front seat head rest, and a switch flips screen content 180 , television, computers, and communications devices. The importance of the young adult population to these markets is measured by their attitudes to electronics and technology and by their spending habits. This report contains US IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. InfoScan data. For more information visit http://www.researchandmarkets.com/reports/c38328 |
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