Revenues From SMS, MMS, Video Messaging, IMPS, And Mobile Email From P2P, P2A, and A2P Messages Will Only Grow by 10% to Over EUR 20 Billion by the End of 2010 as Unit Prices Drop.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c33508) has announced the addition of SMS VS. MMS - the Future of Mobile Content to their offering.

Although, short message service (SMS) represented 87% of total non-voice revenues at the end of 2004, we believe that this will decrease to 40% by 2010 globally.

Mobile operators will thus have increasing difficulty relying on SMS as a cash cow, while the 3G market matures. They must instead look at other messaging and premium data services.

According to this report, Revenues from SMS, MMS, video messaging, IMPS, and mobile email from P2P, P2A, and A2P messages will, however, only grow by 10% to over EUR 20 billion by the end of 2010 as unit prices drop.

The 20 million or so MMS users across Europe represent just 10% of SMS users. The poor uptake is due to high prices, a poor user interface for composing each MMS, unpredictable rendering (how the message will appear on the receiving phone), and frequent delivery failures.

MMS is gaining attraction as the penetration of phones with a built-in camera, colour screen, and media player rises fast. As result, it is believed that MMS usage will increase from 20% to 50% of mobile subscribers in the next five years.

On average, nine messages per month will be sent on average but MMS will still only account for less than 10% of total P2P messaging traffic by the end of 2010.

Contents Include:-

1 Outline

2 The Popularity of SMS

3 Rise Of MMS

4 The Effects Of Convergence

5 Conclusions

For more information visit http://www.researchandmarkets.com/reports/c33508