Revenue-generating ideas.Every association is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to increase nondues revenue. With limited human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. and capital, small-staff associations often feel restricted in their implementation of potential revenue-generating initiatives. But realistic revenue streams are indeed out there, even for the association with limited resources to develop them. Look under your nose Often, new revenue opportunities are connected with something you're already doing. Here are a few ideas that have worked at the Aggregate Producers' Association of Ontario (APAO APAO Asia Pacific Academy of Ophthalmology APAO Aggregate Producers' Association of Ontario (Canada) APAO Asphalt Pavement Association of Oregon (Salem, Oregon) APAO amorphous polyalphaolefin ), Mississauga, Canada. Premium directory listings. For a long time, we have offered our associate members (suppliers) the opportunity to describe their offerings in our membership directory, limiting them to 25 words or four lines of text. Now, we allow them to exceed the limit--at a charge of $10 (all amounts Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. ) for each additional word. In 2003, this generated more than $10,000 in revenue. Apparently, a significant number of members are happy to pay the extra fee for the freedom to thoroughly communicate the details of their products and services. Additional mailings. Because APAO is a trade association, our members are companies, not individuals. For each member company, one person serves as the contact with the association; this individual exclusively receives our twice-monthly mailings, However, for $300 per year, member companies can add additional employees to our mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new . In 2003, this generated $5,700 in additional revenue. Logo merchandise. This year, we produced an APAO lapel pin A lapel pin is a small pin often worn on the lapel of a dress jacket. Lapel pins can be purely ornamental or can indicate the wearer's affiliation with an organization or cause; for example, American Flag lapel pins became very popular in the United States, especially among with our logo on it that members can wear to meetings with legislators or to association or corporate events. Our cost per pin is $1.87, and we sell them for $4 each. To date we have sold 152 pins, adding nearly $325 to the bottom line. Newsletter advertising. Like many newsletters, our quarterly publication previously generated no advertising revenue. When we decided to sell ad space, we expected to run a couple of quarterpage or half-page ads. As it turned out, our first sale was for a full-page ad, and the second was for a half-page ad. Our revenue for each issue is currently $3,100, and our expenses are $1,750 (not including taxes). We have three committed advertisers--having advertisers that you can count on is ideal--while other members advertise occasionally. Further, giving our members a quality publication in which to promote their goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. pleases them. Share your ideas While the preceding ideas generate a wide range of revenue amounts, even smaller revenue streams can be significant to an organization with a relatively small operating budget Noun 1. operating budget - a budget for current expenses as distinct from financial transactions or permanent improvements budget items, operating cost, operating expense, overhead - the expense of maintaining property (e.g. . Don't hesitate to share your association's revenue-producing initiatives. Other small-staff executives may benefit. Contact Carl Levesque at clevesque@asaenet.org. Submitted by Carol Hochu, CAE (1) (Computer-Aided Engineering) Software that analyzes designs which have been created in the computer or that have been created elsewhere and entered into the computer. , president, Aggregate Producers' Association of Ontario, Mississauga, Canada (staff size: 7; annual operating budget: $1.6 million Canadian). E-mail: chochu@apao.com. |
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